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Results: Most Trusted Brands
SUMMARY OF RESULTS – 2002 MOST TRUSTED BRANDS &
PROFESSIONS
Respondents were asked to
rank their Most Trusted Profession or Institution, on a
scale of 1 to 10 where 1 = don’t trust at all and 10 = trust
completely.
The most trusted
profession in 2002 was ambulance officers followed by
firefighters and nurses.
A total of 27 product
categories were also included in the 2002 survey. These ranged from
consumer goods such as tea and breakfast cereal, to banks,
telecommunications providers and arthritis treatments.
Category Most Trusted
Brand/s Airline Air
New Zealand Arthritis treatment
Celebrex Bank National
Bank Breakfast cereal
Weet-Bix Car Toyota Computer ( PC or portable)
Hewlett-Packard Coughs and colds
Vicks/Formula
44 Credit card Visa Department store
Farmers Entertainment equipment
Sony Health insurance
Southern
Cross Home loan or mortgage provider
National
Bank House and car insurance
State Internet Service
Provider Xtra Large appliance
Fisher
& Paykel Mobile handset
Nokia Motel Best
Western Newspaper The
New Zealand Herald Pain reliever
Panadol Pet food Whiskas Small appliance
Sunbeam Supermarket New
World Tea Bell Telephone company
Telecom
* Toothpaste Colgate TV News and Current Affairs
TV1/One
News Vitamins Healtheries
* Overall most trusted
brand for 2002 -nominated more times than any other brand in
any category.
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