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Results: Most Trusted Brands

SUMMARY OF RESULTS – 2002 MOST TRUSTED BRANDS & PROFESSIONS

 

Respondents were asked to rank their Most Trusted Profession or Institution, on a scale of 1 to 10 where 1 = don’t trust at all and 10 = trust completely.

 

The most trusted profession in 2002 was ambulance officers followed by firefighters and nurses.

A total of 27 product categories were also included in the 2002 survey. These ranged from consumer goods such as tea and breakfast cereal, to banks, telecommunications providers and arthritis treatments.



Category

Most Trusted Brand/s

Airline

Air New Zealand

Arthritis treatment

Celebrex

Bank

National Bank

Breakfast cereal

Weet-Bix

Car

Toyota

Computer ( PC or portable)

Hewlett-Packard

Coughs and colds

Vicks/Formula 44

Credit card

Visa

Department store

Farmers

Entertainment equipment

Sony

Health insurance

Southern Cross

Home loan or mortgage provider

National Bank

House and car insurance

State

Internet Service Provider

Xtra

Large appliance

Fisher & Paykel

Mobile handset

Nokia

Motel

Best Western

Newspaper

The New Zealand Herald

Pain reliever

Panadol

Pet food

Whiskas

Small appliance

Sunbeam

Supermarket

New World

Tea

Bell

Telephone company

Telecom *

Toothpaste

Colgate

TV News and Current Affairs

TV1/One News

Vitamins

Healtheries



* Overall most trusted brand for 2002 -nominated more times than any other brand in any category.


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