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First Class Fashion Media Fly in for L'Oreal

First Class Fashion Media Fly in for L'Oreal New Zealand Fashion Week


Strongest line up yet for New Zealand collections

The New Zealand-born editor of one of the UK's biggest selling fashion magazines heads up a hard-hitting list of fashion media heading for L'Oréal New Zealand Fashion Week 2003.

Louise Chunn, editor of In Style UK, is attending the Winter collections for the first time to help her fly her very influential kiwi flag among her contacts in the international fashion world.

"I always support New Zealand designers whenever I can and I'm really glad I can finally attend L'Oréal New Zealand Fashion Week for a first hand look."

Chunn will fly straight in from attending Paris Fashion Week along with a posse of journalists from other fashion bibles including Elle US magazine.

Elle US Fashion Market editor Nicole Phelps will attend the New Zealand collections as part of her ongoing search for new trends. She's on a similar mission to Wall Street Journal columnist Tatiana Boncompagni who writes a column on fashion trends and innovations in that most serious of publications.

Funky Hong Kong lifestyle magazine West East is also visiting New Zealand for the first time for the collections. With a global distribution network and focus on what's hip for Asia's most influential market, West East is considered a big catch by L'Oréal New Zealand Fashion Week managing director Pieter Stewart.

"Our designers have told us how important the Asian market is to them and coverage in West East will go a long way towards enticing more buyers and media from this very important market to take a good look at New Zealand fashion."

There's strong support too from across the Tasman with a commitment of immediate post-show coverage on Vogue.com and three reporters from Vogue Australia traveling to Auckland to cover both on- and off-catwalk action.

Fashion writers from The Australian, Harpers Bazaar, In Style Australia and numerous daily Australian newspapers and trade publications have also registered as media delegates.

The verdict is that New Zealand fashion has won a spot on the world circuit of fashion weeks and that the first collections for Autumn Winter 2004 will be worth catching.

About L'Oréal New Zealand Fashion Week:

After just three years, L'Oréal New Zealand Fashion Week has cemented its place on the global fashion stage. New Zealand Fashion has come of age and L'Oréal New Zealand Fashion Week is now a brand in its own right. New Zealand designers are proud of their New Zealand identity - they have the confidence to be daringly different and are proud to strut the raw beauty of their heritage under the spotlight of Fashion Week. >From October 19 to 24, 2003, the city of Auckland plays host as the first Fall/Winter collections for 2004. L'Oréal New Zealand Fashion Week attracts international buyers and media backed by the strong support of government, industry and a family of committed big brand sponsors

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