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New Blacks Ruck and Maul their Way to Front Row

News release

October 15, 2003

Introducing Fashion Week's New Black Selections for the 2004 Collections

L'Oréal New Zealand Fashion Week presents a whole new take on fashion's front row with the naming of the concierges for 2003.

Following on from the success of the Divine Divas, the hostesses with the most in 2002, fashion week organisers have caught a little Rugby World Cup fever with the creation of the New Blacks.

Dressed in adidas replica uniforms, our rugby players say they couldn't think of a better place to pass the time between watching the games across the Tasman.

Patrick Flavell and Toby Sharpe will act as guides for delegates throughout the week, assisting any lost fashionista who need coaching through the rigors and scrums of the event.

Both claim to have superior handling skills under pressure with excellent ruck and maul experience particularly when it comes to dealing with heels and handbags in the queues for the main shows.

While it's a whole new experience for both players, they say they'll be taking each show as it comes and will be happy to add L'Oréal New Zealand Fashion Week to their player profiles when selection time comes around again.

Watch out for Patrick and Toby at Auckland Town Hall-The Edge from Monday 20 to Thursday 23 October.

About L'Oréal New Zealand Fashion Week:

After just three years, L'Oréal New Zealand Fashion Week has cemented its place on the global fashion stage. New Zealand Fashion has come of age and L'Oréal New Zealand Fashion Week is now a brand in its own right. New Zealand designers are proud of their New Zealand identity - they have the confidence to be daringly different and are proud to strut the raw beauty of their heritage under the spotlight of Fashion Week. >From October 19 to 24, 2003, the city of Auckland plays host as the first Fall/Winter collections for 2004. L'Oréal New Zealand Fashion Week attracts international buyers and media backed by the strong support of government, industry and a family of committed big brand sponsors

ends

Issued for L'Oréal New Fashion Week by the L'Oréal New Zealand Fashion Week media office

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