Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Campaigning on the catwalk

Campaigning on the catwalk

Put the right foot forward – this is the challenge from Christchurch fashion designer chalkydigits.

During the AIR NZ FASHION WEEK from 17 Oct chalkydigits models will be wearing the world’s most revolutionary shoes – “No Sweat” sneakers. Imported by Trade Aid and worn by the catwalk models, the message from the local designer is “we care what we wear”.

This is the first time consumers have the chance to make a socially responsible decision about what they wear on their feet.

The Indonesian made “No Sweat” shoes are the only 100% union made sneakers in the world and their theme is one of freedom: free from exploitation, free from guilt.

Anti sweatshop education begins with the exposure on the New Zealand catwalk and continues throughout Trade Aid’s thirty New Zealand stores when the timeless Chuck Taylor style shoes arrive in late November.

Highly topical, the arrival in New Zealand of the “No Sweat” shoes which resemble the All Star Converse Shoe recently taken over by Nike, follows news coverage on the “Nike Peace Shoe”, infamously connected with sweatshop production.

The “No Sweat” footwear has a message for the international world of fashion. “Today’s consumers want social responsibility” says Geoff White General Manager of Trade Aid “and that’s what Trade Aid and chalkydigits are providing”.

chalkydigits uses local labour and materials, and is appalled by the lack of global responsibility which has become the norm in the fashion industry. “No Sweat” shoes provide the workers with health benefits, rice allowances and wages 30% above minimum wage.

The “No Sweat” brand issues a challenge to producers of footwear to free their production from exploitation and gives the consumer a guilt-free option in their next footwear purchase.

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: NZSQ Conclude National Tour With ‘Release’ Programme

The NZSQ concluded their national tour in Wellington with a three-part programme, the triumphant final installment of which was entitled ‘Release.’ It included three pieces representing radical musical innovation... More>>

Howard Davis: The Show Must Go On - ‘La Traviata’ Opening Night Wobbles
Casting problems have beset ‘La Traviata’ since its first performance in March 1853 at Venice’s La Fenice opera house. Sadly, Saturday night’s premiere at Wellington’s newly-restored St James Theatre proved no different... More>>



Howard Davis: Dennis Villeneuve’s Dune - A Brief History

So many elements of Herbert’s novel have since become tropes of popular SciFi that Villeneuve’s film sometimes seems deceptively derivative. What makes all this nonsense essential viewing is his astonishing visual sensibility. More>>


Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which has been republished by Te Papa press. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland