Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

2005 British and Irish Lions Shirt Revealed


2005 British and Irish Lions Shirt Revealed

At a launch in London yesterday, global sportswear giant adidas unveiled the official shirt of the British and Irish Lions squad to tour New Zealand in June and July 2005.

For the first time, the British and Irish Lions shirt features ClimaCool technology, a revolutionary moisture management system that will perform a crucial role in maximising players’ performance. Form-fitted to specific players’ needs - as first introduced by adidas into rugby in 1999 – the shirts will be the toughest ever produced.

Competing in the cold, wet and mud – likely New Zealand conditions for the June and July tour - can place enormous demands on a player’s body. Despite such adverse weather, each player produces on average an astonishing 6-8 litres of sweat during a game. Add to this mix a game played in heavy rain and the players can be surrounded in considerable moisture, which a traditional cotton rugby shirt would fully absorb. Over an 80 minute game, the increased weight of that shirt would increase the rate of fatigue, affecting performance.

ClimaCool technology has a unique wicking capability which not only draws sweat away from the skin for fast evaporation, but ensures the shirt will not become waterlogged by rain. In addition, mesh panels are strategically placed over key heat zones of the body to allow further ventilation. Keeping the body at a constant temperature enables muscles to reach op tim um performance levels – meaning dryer, lighter and more comfortable players.

When developing the Lions shirt, adidas scientists used body mapping techniques to specifically identify the key sweat and heat producing zones of the body. Weather conditions were re-created using environmental and climatic chambers, infra-red cameras and wind tunnels. Finally the improved fabric was put through countless bursting strength and tear tests ensuring it can meet the demands of modern rugby.

Clive Woodward, Head Coach of the British and Irish Lions tour to New Zealand in 2005 said, “I think anyone who’s experienced the level of intensity of rugby in New Zealand , knows that for the squad of players we select, next year’s tour is likely to be the toughest experience of their careers. As such, I am extremely happy to unveil the kit that will help ensure our guys are as well equipped as possible to face the All Blacks. “

Robin Money, Head of Sports Marketing for adidas UK , said, “We are immensely proud to once again be official kit supplier to the British and Irish Lions. This is the third successive tour that we have provided equipment. For 2005, the development of ClimaCool technology means that players will now be more capable than ever of competing at the highest possible performance level for 80 minutes and beyond.”

The new British and Irish Lions shirt will be for sale in New Zealand from 1 December.

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Howard Davis: The Phoenix Foundation Friend Ship Tour Docks In Wellington

A sense of local pride was certainly running high at the Opera House on Saturday night, as the lads ran through a tasty little set drawn mostly from their latest album Friend Ship (splash out for Xmas on the shocking pink extra-thick vinyl edition). More>>


Howard Davis: Avantdale Bowling Club

Auckland rapper and MC Tom Scott brought his stunning jazz-infused Taite Music Prize-winning project Avantdale Bowling Club to the Opera House headlining Wellington's 2020 Jazz Festival. More>>

Howard Davis: Kevin Field Quintet

With the hardest pews in town and an icon of Ruth Bader Ginsburg adorning the walls, St Peter's Church added a distinctly spiritual element to the debut of three new pieces by Kiwi jazz pianist and composer Kevin Field that celebrated our common humanity. More>>


Howard Davis: Three New Art Books for Xmas

Massey University and Te Papa Presses have published three new art books just in time for Xmas: Dick Frizzell's Me, According to the History of Art, Railways Studios, celebrating unique examples of government-sponsored advertising and design, and Nature - Stilled, Jane Ussher's extraordinary photographs of flora and fauna from the museum's natural history collections.
More>>

Howard Davis: Troy Kingi Rules The San Fran

The award-winning Northland musician performed songs from his new record The Ghost of Freddie Cesar, the fourth installment in his 10/10/10 series - ten albums in ten years in ten genres. More>>

Stage: Wellington’s Theatre Awards To Go Ahead

The Wellington Theatre Awards will go ahead despite a devastating year for New Zealand’s creative sector. Wellington Theatre Awards Trust Chair Tom Broadmore said, “the creative sector, and Wellington’s vibrant theatre sector has been gutted by the ... More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland