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Air New Zealand Fashion Week special


Lucire’s ‘Luxe’ issue showcases new talent, features Air New Zealand Fashion Week special

Wellington, November 27 (JY&A Media) Lucire, New Zealand's global fashion title, will publish its second print number on Monday, November 29, featuring Air New Zealand Fashion Week exclusive reports, and the talents of photographers Janet Liu and Douglas Rimington, make-up artist Jessica Tarazi and fashion designer Brad Batory of Indashio.


‘Ever since we launched in 1997 as a web title, we have been proud to launch the careers of many fashion designers,’ said publisher Jack Yan. ‘We’re hopeful that we can help those within our team.’


Ms Liu of Vision 8 Photography in Wellington travelled to Auckland for Air New Zealand Fashion Week and shot every garment that came down the catwalk. While a fashion photography veteran in her native China, Lucire exclusively showcases work from her first major New Zealand catwalk event.


Mr Rimington was an unknown photographer with an interest in fashion. In the November issue of Lucire, he worked on various product shots. December sees Mr Rimington expand his repertoire to events, and Mr Yan expects to see shoots helmed by the Lower Hutt-based photographer in 2005.


Ms Tarazi is an international make-up artist based primarily in New York (see http://www.jessicatarazi.com). She made-up Denise Vasi on Lucire’s first national print cover. Her work appears on the next Lucire cover as well, including a major shoot photographed by Frank Forgione on Coney Island inside the magazine.


Ms Tarazi features in a major April 2005 story in Lucire on the life of a make-up artist.
The Coney Island shoot was styled by Brad Batory of Indashio (www.indashio.com), who was first featured in Lucire in 2003.


Mr Batory, a young designer originally from Dunedin, Florida, moved to New York and counts singer Eve and some MTV VJs as his clients. He has used garments from his own range and those of Anat Ishai and Noa Polansky.


Other shoots in the magazine have been styled by Auckland stylist and art director Russell McConnell.


Lucire’s December number also débuts the work of fashion columnist John Satre, reporting on global trends and behind the scenes at Air New Zealand Fashion Week.


Lucire features’ editor Phillip D. Johnson reviews New York Fashion Week in depth and provides cocktail recipes for the holidays.


The magazine features interviews with two notable New Zealanders: Her Business's Fiona Powell and Pleasure State's Kay Cohen.


Many Lucire regulars round off the contributors in this issue: Richard Spiegel, Stevie Wilson, Nicola Brockie, Jack Yan, Amanda Dorcil, Catherine Rigod, Cheryl Gorski and Susan Kelly.


The magazine goes on sale nationally in New Zealand on Monday, November 29, at NZ$9•45. Lucire is now also sold at selected outlets in Australia at A$8•95. The next issue hits Australian newsstands in Melbourne and Sydney in December.


Lucire has published since 1997, initially on the web. It was the first fashion magazine to make the leap from web to print.

About Lucire
Lucire, the global fashion magazine, is one of the world’s leading fashion titles online. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself. Lucire is available at http://www.lucire.com.


In 2003, Lucire received a Webby Award nomination—the only New Zealand site to do so that year—and became the first fashion industry partner of the United Nations Environment Programme (UNEP, http://www.unep.org).

It was Official Internet Partner of L’Oréal New Zealand Fashion Week for 2002–3, and a media sponsor of the inaugural San Francisco Fashion Week and Official Media Partner of Stockholm FashionDays for 2004–5. A print edition launched in the New Zealand market in October 2004.
According to Alexa, Lucire is one of the top-ranked pure-play fashion titles in the world.

Note to editors
Lucire is a registered trademark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trademarks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.


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