Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

WOW Showcases Wellington to the World

4 October 2005

WOW Showcases Wellington to the World

Wellington buzzed with visitors and media during the World of WearableArts™ Awards Show, September 23 through October 1, 2005.

“The World of WearableArts™ Awards Show not only provided a significant economic impact for Wellington at a traditionally quiet time, it also showcased our city to the world. We’ve received a lot of positive feedback, not just about the show, but also about how Wellington supported the event,” says Chris Lamers, General Marketing Manager of Positively Wellington Tourism.

“Retailers themed their windows, the streets were decked out with banners, there was a street parade and Wellington Airport themed the terminal. All of this ensured anyone who came to Wellington knew the show was on.”

Retailers saw a huge benefit from WOW. “This was a massive weekend in Wellington for many retailers,” says Barry Hellberg of the New Zealand Retailers Association. “Retailers felt the windfall directly. Cash tills were ringing, and visitors were spending large amounts of money, especially in the gift and homeware categories.”

Media from Australia, the United States, and even as far away as the Netherlands, China, Korea, Thailand, India and Japan, as well as New Zealand magazines and newspapers, attended the event with rave reviews.

Keith Bellows, editor-in-chief of National Geographic Traveler Magazine, felt that WOW was a world-class event, highlighting the creativity of New Zealanders.

Evatt Robinson of Australia’s LINO magazine called WOW a “visual spectacular to rival Cirque de Soleil”, and said it should be showcased to Australia and the rest of the world.

Tourism industry representatives from New Zealand and Australia also enjoyed attending WOW in Wellington. “I loved the show, and found it to be extremely professional and well organised,” says Andrea Steinhart, General Manager of Inbound for Landmark Travel.

“It’s great to see a wonderfully creative New Zealand event developing and growing,” says Air New Zealand General Manager Australia Michael Reed, who attended WOW for the first time. “It offers Wellington many opportunities going forward both from a New Zealand and an international perspective.”

ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: Controlling the High Ground

Stephen Johnson's raw and angry film not only poses important questions with scrupulous authenticity, but also provides a timely reminder of the genocidal consequences of casual bigotry and xenophobia. More>>

Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>


Howard Davis: Benjamin Ree's The Painter and The Thief

The Norwegian filmmaker had long been fascinated by art thieves who commit high-stakes crimes with a delicate touch when a chance Google search in 2015 uncovered a botched heist in Oslo. More>>


Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>


Howard Davis: Byrneing Down the House - Spike Lee's American Utopia

Lee does an admirable job capturing Byrne's stunning live performance of his latest album, but the real star of the show is the staging. More>>


Howard Davis: The Phoenix Foundation Friend Ship Tour Docks in Wellington

A sense of local pride was certainly running high at the Opera House on Saturday night, as the lads ran through a tasty little set drawn mostly from their latest album Friend Ship (splash out for Xmas on the shocking pink extra-thick vinyl edition). More>>


 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland