‘New Zealand’s fashion bible’ launches ‘Pink issue

As Lucire celebrates birthday, ‘New Zealand’s fashion bible’ launches ‘Pink’ issue

Print edition celebrates first year, spilling the beans on this week's catwalk shows at Air New Zealand Fashion Week

Auckland, October 15 (JY&A Media) Lucire's 'Pink' issue, out this week, showcases the magazine's usual international-calibre editorial, along with some of New Zealand's premier designers and beauty names. It comes shortly after the magazine began receiving comments that it is 'New Zealand's fashion bible,' as its print edition hits its first anniversary.

Lucire's 'Pink' theme for October 2005 was announced late last year, coinciding with its regular support of Breast Cancer Awareness Month. Editorial within the latest issue promotes breast cancer-related charities in New Zealand, Australia and the United States.

Unique to Lucire is its preview of New Zealand designers at Air New Zealand Fashion Week. The designers exclusively reveal to Lucire readers what the press will be reporting on this week.

As Lucire prepares for its US launch in January 2006, the magazine's shoots have shifted in to high gear, with a cover photographed by rising American talent Gray Scott, and made up by its director of beauty, Jessica Tarazi.

Hairstylist extraordinaire Paul Huège de Serville, local designer Cybèle Wiren and Malaysia's supreme couturier Zang Toi are profiled, while editor-in-chief Nicola Brockie ventures to Germany to examine natural beauty brand Dr Hauschka. Photographer Hugo Arturi provides an insightful editorial on Zanzibar.

Features' editor Phillip Johnson and Los Angeles correspondent Elyse Glickman provide regular catwalk, entertainment and travel coverage—strengthening Lucire's October 2005 issue.

Miss Brockie says that the October 2005 issue demonstrates how important it is that New Zealanders are placed vis-à-vis international-quality editorial.

'There's no point saying how great New Zealanders are if you don't place us alongside international names or international shoots,' she says. 'We sought to rectify this from day one, and have stayed true to this for a year.'

As a result, 'We are beginning to hear comments that we are "New Zealand's fashion bible",' says Lucire publisher Jack Yan.

'I suppose that it's because no one else works as hard as Lucire in getting word of Kiwi successes around the world, via our web site, and through print editions in New Zealand, Europe and soon, in the Americas.'

'In addition to highlighting proudly New Zealand's position on the fashion stage, Lucire continues its social responsibility, with Summer Rayne Oakes' feature on eco-fashion label Deborah Lindquist,' says associate publisher Lisa Tardrew.

To celebrate the 'Pink' issue and its first year in print, Lucire had a 200-strong gathering at BoConcept in Mt Eden, Auckland, on Tuesday night, and supported by Tahiti Tourisme, Maxxium, Estasi, Toi Toi Flowers, Eventz on Show, and others.

In an event with host Lindah Le Pou, Dencium Compri designer and Style Pasifika winner, Mr Yan highlights Lucire's pioneering status, thanking advertisers and supporters for putting faith in a magazine that has always been ahead of its time.

Extra marketing begins next week in selected media, including APN's 'Viva' in The New Zealand Herald, according to Mr Yan.

Founded in 1997 as a web title, Lucire is probably the world's fastest-growing fashion magazine, with print editions announced in New Zealand first, then Romania and the United States, all in the last 12 months. American sales, announced in September 2005 at a 700-strong party at Crobar in Manhattan, commence in January 2006.

More editions are planned by the company.

Lucire is the only magazine to have started on the web and branched into print in multiple countries.

Images

Images for this release may be downloaded at .

About Lucire

Lucire, the global fashion magazine (), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it had launched in two countries, becoming the first web magazine to spawn two print editions. A US print edition was announced in August 2005.

Prior to launching in print, Lucire was the top pure-play fashion site on the web, according to data from Alexa. it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman.

It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself.

Lucire received a Webby Award nomination in 2003 and became the first fashion industry partner of the United Nations Environment Programme (UNEP, ). It was Official Internet Partner of L’Oréal New Zealand Fashion Week for 2002–3, a media sponsor of the inaugural San Francisco Fashion Week, and Official Media Partner of Stockholm FashionDays for 2004–5. In 2005, it was a media sponsor of Fashion Week of the Americas, Peugeot Hokonui Fashion Design Awards, and currently is official media sponsor for San Francisco International Fashion Week and Funkshion

Fashion Week Miami.

Despite spinning off into print, Lucire’s web site remains one of the most highly ranked, ranking second in Google for fashion magazine. It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see .

Notes to editors

Lucire is a registered trademark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trademarks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.

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