Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Money on a Tree – PRF’s Fundraising for CCF

Media Release
5 December 2005

The Money That Grew on a Tree – PRF’s Fundraising for Child Cancer

The spectacular Pacific Retail Finance (PRF) Money Tree, which took pride of place at the Ellerslie Flower Show earlier this month, has raised more than $16,000 for the Child Cancer Foundation.

PRF, one of New Zealand’s leading consumer financial services companies and a key sponsor of the 2005 Ellerslie Flower Show, commissioned the three-metre high ‘Money Tree’ especially for the show. The tree was officially launched at the start of the show by four-year-old Lexi Primrose, the face of this year’s Child Cancer Foundation Appeal.

Visitors to the show were then invited to make a cash donation for the Child Cancer Foundation, with the money attached to the tree so everyone could watch it grow. And, at the end of the five-day show, it had – to the tune of $16,151.

PRF spokesman Mike Frederickson says the Money Tree worked exceptionally well in generating money for a very worthy cause.

“The Money Tree became a destination in itself and a popular meeting point for visitors to the show. And while they were there, they were very generous with both their praise and their donations,” he says. “Of course, many show goers were also keen to know whether they could find this magic tree at their local nursery.”

Jim Barclay, CEO of the Child Cancer Foundation, says the charity is delighted with the funds raised. “This is an outstanding result and will really help us make a difference to the lives of children with cancer and their families,” he says.

The Ellerslie Flower Show was held from 16 – 20 November at the Auckland Botanic Gardens.



Pacific Retail Finance is a leader in the consumer financial services market, a market that is characterised by a wide spread of credit risk across a large number of borrowers.

PRF's offers a range of products in the consumer finance sector, with its principal activities being the purchase of personal loans and hire purchase contracts using funds raised from the issue of its first ranking secured debenture stock. These personal loans and hire purchase contracts are purchased from parent company Pacific Retail Services Limited.

The personal loans are made to individuals for a variety of purposes, including vehicle purchase, home improvements and debt consolidation. The hire purchase contracts for the purchase of consumer goods are with customers of well-known New Zealand retailers.

To celebrate the Ellerslie Flower Show, PRF has introduced a new rate on first ranking secured debenture stock – 9.15% p.a. for investments of 12 months*.

*All rates are quoted on a per annum basis and are subject to change without notice. Minimum investment is $5,000. The Pacific Retail Group Limited (or any member of that group) does not guarantee any investment offering from Pacific Retail Finance Limited.


The Child Cancer Foundation is a not-for-profit charity that primarily exists to support children with cancer, their families, loved ones, and the health professionals who treat them.

The Foundation has four divisions based in Auckland, Wellington, Christchurch and Dunedin, supporting 23 branches throughout the country.

The Foundation does not receive any government funding, nor funding from other cancer support agencies, and relies solely on the generosity of big-hearted New Zealanders.

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Controlling the High Ground

Stephen Johnson's raw and angry film not only poses important questions with scrupulous authenticity, but also provides a timely reminder of the genocidal consequences of casual bigotry and xenophobia. More>>

Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>

Howard Davis: Benjamin Ree's The Painter and The Thief

The Norwegian filmmaker had long been fascinated by art thieves who commit high-stakes crimes with a delicate touch when a chance Google search in 2015 uncovered a botched heist in Oslo. More>>

Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>

Howard Davis: Byrneing Down the House - Spike Lee's American Utopia

Lee does an admirable job capturing Byrne's stunning live performance of his latest album, but the real star of the show is the staging. More>>

Howard Davis: The Phoenix Foundation Friend Ship Tour Docks in Wellington

A sense of local pride was certainly running high at the Opera House on Saturday night, as the lads ran through a tasty little set drawn mostly from their latest album Friend Ship (splash out for Xmas on the shocking pink extra-thick vinyl edition). More>>



  • Wellington
  • Christchurch
  • Auckland