Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Money on a Tree – PRF’s Fundraising for CCF

Media Release
5 December 2005

The Money That Grew on a Tree – PRF’s Fundraising for Child Cancer

The spectacular Pacific Retail Finance (PRF) Money Tree, which took pride of place at the Ellerslie Flower Show earlier this month, has raised more than $16,000 for the Child Cancer Foundation.

PRF, one of New Zealand’s leading consumer financial services companies and a key sponsor of the 2005 Ellerslie Flower Show, commissioned the three-metre high ‘Money Tree’ especially for the show. The tree was officially launched at the start of the show by four-year-old Lexi Primrose, the face of this year’s Child Cancer Foundation Appeal.

Visitors to the show were then invited to make a cash donation for the Child Cancer Foundation, with the money attached to the tree so everyone could watch it grow. And, at the end of the five-day show, it had – to the tune of $16,151.

PRF spokesman Mike Frederickson says the Money Tree worked exceptionally well in generating money for a very worthy cause.

“The Money Tree became a destination in itself and a popular meeting point for visitors to the show. And while they were there, they were very generous with both their praise and their donations,” he says. “Of course, many show goers were also keen to know whether they could find this magic tree at their local nursery.”

Jim Barclay, CEO of the Child Cancer Foundation, says the charity is delighted with the funds raised. “This is an outstanding result and will really help us make a difference to the lives of children with cancer and their families,” he says.

The Ellerslie Flower Show was held from 16 – 20 November at the Auckland Botanic Gardens.



Pacific Retail Finance is a leader in the consumer financial services market, a market that is characterised by a wide spread of credit risk across a large number of borrowers.

PRF's offers a range of products in the consumer finance sector, with its principal activities being the purchase of personal loans and hire purchase contracts using funds raised from the issue of its first ranking secured debenture stock. These personal loans and hire purchase contracts are purchased from parent company Pacific Retail Services Limited.

The personal loans are made to individuals for a variety of purposes, including vehicle purchase, home improvements and debt consolidation. The hire purchase contracts for the purchase of consumer goods are with customers of well-known New Zealand retailers.

To celebrate the Ellerslie Flower Show, PRF has introduced a new rate on first ranking secured debenture stock – 9.15% p.a. for investments of 12 months*.

*All rates are quoted on a per annum basis and are subject to change without notice. Minimum investment is $5,000. The Pacific Retail Group Limited (or any member of that group) does not guarantee any investment offering from Pacific Retail Finance Limited.


The Child Cancer Foundation is a not-for-profit charity that primarily exists to support children with cancer, their families, loved ones, and the health professionals who treat them.

The Foundation has four divisions based in Auckland, Wellington, Christchurch and Dunedin, supporting 23 branches throughout the country.

The Foundation does not receive any government funding, nor funding from other cancer support agencies, and relies solely on the generosity of big-hearted New Zealanders.

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Joel Coen's Monochromatic Macbeth

The Bard of Avon may well be smirking up the sleeves of his lace doublet at the irony of Will Smith's Oscar debacle, but now that the initial furore has dissipated, it's worth revisiting the movie for which Denzel Washington was also nominated. More>>

Howard Davis: Kenneth Branagh’s Black & White Belfast

Branagh has assembled a wonderful cast, including Ciarán Hinds, a gently formidable actor who well deserves his Oscar nomination, and Judi Dench, who steals every scene she’s in. More>>

Howard Davis: Dennis Villeneuve’s Dune - A Brief History

So many elements of Herbert’s novel have since become tropes of popular SciFi that Villeneuve’s film sometimes seems deceptively derivative. What makes all this nonsense essential viewing is his astonishing visual sensibility. More>>

Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which has been republished by Te Papa press. More>>