Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


NZMIC: The launch of Outward Sound

NZ Music Industry Commission Statement

Friday 9 December

The NZ Music Industry Commission today announced the launch of Outward Sound, an international music market development grants programme. The NZ Government has explored the establishment of such a scheme for some time, and today’s announcement unveiling Outward Sound is the culmination of several years’ consultation with the NZ music industry.

Outward Sound will provide assistance for market development initiatives to encourage the entry of New Zealand music and musicians into global markets.

"Outward Sound has been created to get more Kiwi music out into the world", says Hon Judith Tizard, Associate Minister for Arts, Culture and Heritage. "There is huge potential for far greater exports of our music, and the cultural and economic importance of New Zealand having its voice heard on the world stage is undeniable."

New Zealand music industry practitioners and firms will be able to apply to Outward Sound for assistance with the implementation of a range of international market development activities including expenditure related to market visits; in-market representation; publicity and promotion; marketing materials; showcases, trade fairs and other events; and market research.

“This Government believes creative industries are a vital plank in growing an innovative New Zealand, and they are a high growth sector in our economy”, says Hon Trevor Mallard, Minister For Economic Development. “This scheme represents what we believe is one of the best ways of assisting an industry in moving forward and growing to realise it’s full potential.”

Implemented and managed by the NZ Music Industry Commission, the Outward Sound programme is inclusive of music from all genres, styles, and niches with applicants able to target relevant markets around the world. Applicants at different stages of international development can access the programme, which is made up of three incremental modular phases described as Market Scoping, Performance Oriented Support, and Market Infiltration.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Controlling the High Ground

Stephen Johnson's raw and angry film not only poses important questions with scrupulous authenticity, but also provides a timely reminder of the genocidal consequences of casual bigotry and xenophobia. More>>

Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>

Howard Davis: Benjamin Ree's The Painter and The Thief

The Norwegian filmmaker had long been fascinated by art thieves who commit high-stakes crimes with a delicate touch when a chance Google search in 2015 uncovered a botched heist in Oslo. More>>

Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>

Howard Davis: Byrneing Down the House - Spike Lee's American Utopia

Lee does an admirable job capturing Byrne's stunning live performance of his latest album, but the real star of the show is the staging. More>>

Howard Davis: The Phoenix Foundation Friend Ship Tour Docks in Wellington

A sense of local pride was certainly running high at the Opera House on Saturday night, as the lads ran through a tasty little set drawn mostly from their latest album Friend Ship (splash out for Xmas on the shocking pink extra-thick vinyl edition). More>>



  • Wellington
  • Christchurch
  • Auckland