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Success For Radio Website

21 December 2005

Success For Radio Website

Radio New Zealand's Audio on Demand and live stream facilities introduced to its new website in October this year have already proved a great hit with local and international audiences.

More than 1.6 million page views have been recorded in the first two months of operation.
Over the same period there have been 190,000 audio items served and, in addition, 70,000 people have listened to Radio New Zealand’s live stream broadcasts.

Commenting on the success of the first two months of operation Radio New Zealand Chief Executive, Peter Cavanagh, underlined the important role the new technology played in increasing audiences for Radio New Zealand networks.

“Radio New Zealand is finally in a position where it can offer the same levels of service that are already provided by many other public service broadcasters around the world. We now offer live streaming, a high quality text based news service and audio on demand all on the one site. Audio on demand is a particularly important initiative... in essence what we are talking about is providing a facility for audiences to time shift their listening, giving them the ability to tune in when they choose to listen, not when we choose to broadcast.”

The new website features archived audio files from National Radio’s top rating news and current affairs programmes Morning Report, Nine to Noon, and Checkpoint. A range of features and interviews is also available from other programmes including Afternoons, Nights, Saturday Morning, Sunday Morning, This Way Up and The Arts on Sunday.

Radio New Zealand has received emails from audiences around the world as word of the facility reached ex-pats and international listeners. The impact of the site seems set to continue with more than 60 hours of new content being added every week, and a total of 4500 new items posted each month.


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