Internet Series Launches On Myspace TV
“Quarterlife” Internet Series Launches On Myspace TV
New series marks the first time a network-quality series has been produced directly for the Internet
First of 36 Original Episodes by Emmy
Award-Winning Creative Team
Marshall Herskovitz and Edward Zwick Debut Globally on Sunday, November 11
WELLINGTON—November 9, 2007— MySpace, the world’s most popular social network, today announced the global launch of the original Internet series, “quarterlife,” created and owned by Marshall Herskovitz and Edward Zwick, the Emmy award-winning creative team. The first of 36 eight-minute episodes goes live this Sunday, November 11 on MySpaceTV, (http://www.myspacetv.com) with new episodes debuting every Sunday and Thursday at 7 p.m. AEST. The new “quarterlife” series marks the first time a network-quality series has been produced directly for the Internet and it’s the first time an independent project of this distinction has been owned and controlled by its creators, Herskovitz and Zwick.
Known for their incisive portrayals of relationships and experiences during life’s key passages, in “quarterlife,” Herskovitz and Zwick take on those crucial years between 20 and 30, when so many of life’s important decisions are made. At the center of the show is “Dylan,” a young woman whose overly truthful video blog – at quarterlife.com – spills secrets of her friends. The groundbreaking show charts the sometimes excruciating, sometimes comic, often emotional experiences that comprise coming of age in the 21st Century.
MySpace has created an immersive experience for “quarterlife” on the official profile (http://www.myspace.com/quarterlife) where viewers can watch personal video confessional blogs, interact with the characters via fully viewable character profiles, and post comments about recent episodes. The “quarterlife” profile will also utilize a polling tool to gauge real-time audience opinions on character developments and specific aspects of the storyline.
“We believe that Internet content can be just as creative and engaging as what you see on TV and in the movies, and that’s what we set out to accomplish in creating “quarterlife,” the first network-quality show to air online,” said Marshall Herskovitz. “Quarterlife is truly representative of our vision and has been one of the most liberating and rewarding experiences of my career.”
“The Internet is the new frontier and we were inspired by the opportunities it presented to us creatively,” added Edward Zwick. “Quarterlife represents an exciting amalgamation of spirit and risk.”
“Marshall and Ed are legends in the television business and we’re beyond thrilled MySpace has become their digital playground,” said Jeff Berman, GM of MySpaceTV.
MySpaceTV (http://www.myspacetv.com) is an integrated component of the company’s worldwide community and content platform, continuing the evolution of the company’s video offering by aggregating the best elements of video and empowering MySpace users to view, create, and share videos in new ways throughout the community. Localized versions of MySpaceTV are available in seven different languages across Canada, Latin America, Mexico, Austria, Finland, Germany, Italy, Norway, Sweden, Switzerland, UK, Denmark, France, Ireland, Netherlands, Spain, Austria, Japan and New Zealand.