More Companies Pull Californication Advertising
12 November 2007
More Companies Pull Advertising from Californication
Five companies have now responded to the concerns of Family First NZ and other family groups by withdrawing any future advertising from TV3’s offensive and pornographic Californication series.
“Burger King, CRC and Finish Dishwashing Liquid have joined Cadbury and Ferrit in instructing their advertising agencies to ensure they do not advertise during this programme again,” says Bob McCoskrie, National Director of Family First NZ. “We congratulate these companies for this positive response.”
However, Vodafone and Genesis Energy have both indicated that they will not be removing their advertising from the programme. The Ministry of Economic Development and the NZ Police have been silent on their response.
“We are all concerned about declining moral standards including increasing sexual crime, pornography (including child pornography), drug and alcohol abuse, offensive language, degrading treatment of women, disrespect towards teachers and people in authority, violence in our communities, domestic violence, and many others.”
“Yet we continue to broadcast, glorify, and normalise these exact types of behaviour in the so-called name of ‘entertainment’ and ‘free speech’. It’s time for businesses to get on board and help ‘clean up’ television standards.”
“Television needs to clean its act up, for the sake of our families and the safety of our communities,” says Mr McCoskrie.
Family First is calling on Businessmentor.org.nz, Monteiths, Flight Centre, the Ministry of Economic Development and the NZ Police to also withdraw their advertising from this programme, and for TV3 to ditch the programme altogether.