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Year-End Zeitgeist Highlights Hot Searches in 2007

Google's New Zealand Year-End Zeitgeist Highlights Hot Searches in 2007

o Rugby World Cup most searched for sport

o Paris Hilton most searched for celebrity

o Strong growth in searches for social networks and the big 2007 sporting cups!

AUCKLAND, New Zealand, 4 December 2007 – With the end of the year in sight, it's time to reflect on what made 2007 special. Today we're releasing our first ever annual Zeitgeist for New Zealand - the fastest rising and highest volume search terms that New Zealanders have been typing into in 2007.

Also for the first time, we're releasing a variety of interesting search trends from across New Zealand. What sports and tickets did Kiwis search most frequently? Which weddings were most regularly searched? Who were the most searched "Helens"?

Zeitgeist means "spirit of the times" and because people use Google to search for what's new and interesting, these queries, when seen in volume, tend to be a good reflection of what's on everybody's minds. Amazingly enough, as many as 25 per cent of the search queries we get on any one day are new – meaning we have not seen them before.

The Google Zeitgeist is calculated by looking at the aggregation of the most popular and fast-rising search queries being typed into the search box.

Enjoy reading and analysing these interesting and fun results.

The 10 fastest rising New Zealand searches of 2007


Rugby World Cup

Americas Cup


Cricket World Cup





Vector Arena

TOP 10 ON TV (most searched TV shows)

Home and Away

American Idol


Greys Anatomy

Coronation Street

Prison Break

The Simpsons

Hannah Montana

Mcleods Daughters

TOP 5 CELEBS (most searched celebrities)

Paris Hilton

Britney Spears

Justin Timberlake

Vanessa Hudgens

Perez Hilton

TOP 10 SPORTS (most popular sport searches)

Rugby World Cup

Americas Cup

All Blacks


Super 14

Cricket World Cup



Melbourne Cup

TOP 10 KIWIS (most popular "Kiwi" searches)

Kiwi Bank


Kiwi careers

Kiwi experience

Kiwi online

Kiwi bird

Kiwi baby

Kiwi FM

Kiwi bamping

Kiwi biker

TOP 3 “CHEAP” (most searched “cheap...”)

Cheap flights

Super cheap auto

Cheap cars

TOP 3 TICKETS (most searched tickets)

Justin Timberlake tickets

Airline tickets

Warriors tickets

TOP 3 WEDDINGS (most searched celebrity weddings)

Aishwarya Rai wedding

Eva Longoria wedding

Melanie Lynskey wedding

TOP 3 "I LOVE" (most searched "I love…")

I love you

I love IM

I love Billy

TOP 3 SHARES (most searched NZ shares)

Burgerfuel shares

AMP shares

Telecom shares

TOP 3 ODDS (most searched odds)

Melbourne Cup odds

Poker odds

Super 14 odds

TOP 3 SORE THINGS (most searched "sore…")

Sore throat

Sore tongue

Sore neck

TOP 3 REVIEWS (most searched reviews)

Digital camera review

iphone review

Movie review

TOP 3 HELENS (most searched Helens)

Helen Clark

Helen Keller

Helen Cherry


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