Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

PM Sews Support For The All Blacks

Thursday 30 October 2008

PM Sews Support For The All Blacks



Prime Minister Helen Clark is showing her support for the All Blacks by signing her name to a thread – adithread - that has been stitched intothe silver fern of a special jersey that will be presented to members of the team ahead of Saturday’s Bledisloe Cup match in Hong Kong ( 2 November 2008).

adiThread is part of All Black sponsor adidas’ campaign – ‘This is not a jersey’ - to support the 2008 All Blacks.

Using state-of-the-art ‘Fibre Imprinting Nanotechnology’, Helen Clark’s name has been printed - along with names and mantras of around 10,000 All Blacks fans - onto adiThread and stitched into the silver fern of a one-off playing strip.

The jersey will be gifted to All Black Captain Richie McCaw and members of the squad as a symbol of the nation’s support the day before the All Blacks take on Australia in the Hong Kong match.

Helen Clark said she was delighted to sign her name to the thread. “The team will be playing their hearts out in their first ever match in Hong Kong, and the new technology means their supporters can literally be even closer to the action!”

adidas New Zealand Marketing Manager John Beckett, explains: “We are thrilled our Prime Minister has elected to show her support along with thousands of other fans for the All Blacks ahead of a such an exciting match – the first Bledisloe Cup to be played in neutral territory.

“The ‘This is not a Jersey’ campaign is something that all New Zealanders can identify with – it is all about the All Blacks jersey - not just something 22 men wear, but a jersey fitted for four million people. ‘This is not a Jersey’ concentrates on the power of the iconic black jersey to unite and inspire as a symbol of kiwis’ support – it’s a way of defining ourselves as New Zealanders.”

The ‘Fibre Imprinting Nanotechnology’ was developed by Professor Richard Blaikie and Gary Turner of the University of Canterbury and the MacDiarmid Institute of Advanced Materials and Nanotechnology. It has been commercialised by Canterprise Limited, the Commercialisation and Technology Transfer Company of the University of Canterbury.

www.thisisnotajersey.com

- ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: Emerald Fennell's Promising Young Woman'


The Guardian needed not one, but three reviews to do justice to Fennell's unsettling approach, which indicates exactly how ambiguous and controversial its message really is. More>>


Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which won the Non Fiction Award at the Montana New Zealand Book Awards in 2009, and has now been republished by Te Papa press. More>>

Howard Davis: The Back of the Painting

Painting conservators are the forensic pathologists of the art world. While they cannot bring their subjects back to life, they do provide fascinating insights into the precise circumstances of a painting's creation, its material authenticity, and constructive methodology. More>>


Howard Davis: Black Panthers on the Prowl

A passionate and gripping political drama from Shaka King, this is an informative and instructive tale of human frailty that centers around the charismatic Chicago Black Panther leader Fred Hampton, who was murdered at the age of twenty-one during a police raid. More>>

Howard Davis: Controlling the High Ground

Stephen Johnson's raw and angry film not only poses important questions with scrupulous authenticity, but also provides a timely reminder of the genocidal consequences of casual bigotry and xenophobia. More>>

Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>


Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland