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Salvation Army launches $5 Christmas CD

25 November 2008

Salvation Army launches $5 Christmas CD – the perfect stocking stuffer!
Launch events set for Porirua and Auckland supermarkets

The Sallies’ first ever Christmas CD - “It’s a Wrap” – will be available for a $5 donation at all Countdown, Foodtown and Woolworths supermarkets until Christmas Day. The CD will be launched at events today and tomorrow.

The CD includes carols and contemporary Christmas songs in various styles (including Jazz, Big Band, and A Capella), and features the incredible Musical Island Boys – Porirua’s world champion barbershop quartet.

Live launches:
25 November (Tuesday in Porirua)
• Countdown Porirua from approx 11am-1pm

26 November (Wednesday in Auckland)
• Countdown Greenlane (326 Great South Rd) from approx 10am-10.40am
• Foodtown Auckland City (on Quay Street) from approx 11.30am-12.45pm
• Foodtown St Lukes (St Lukes Shopping Centre, 80 St Lukes Rd) from approx 1.30pm-2.10pm

Up to 20 singers and musicians will perform at Tuesday’s Porirua launch. Singers using backing tracks will spread their Christmas cheer Wednesday at Auckland supermarkets. The public is invited to all four launches. It’s all to help the Sallies help Kiwis in need!

“At what should be the most joyous time of the year, we see demand for our services such as crisis accommodation, food parcels, clothing and counselling increase by 20% as thousands of New Zealanders and their families struggle to get through the holidays. For just a $5 donation, shoppers can make a wonderful contribution to the Sallies and get a great Christmas gift for someone they love,” says the Salvation Army’s Territorial Public Relations Secretary, Major Robert Ross.

The CDs will be available at the checkout counters in Countdown, Foodtown and Woolworths supermarkets while stocks last. All proceeds will go toward The Salvation Army’s outstanding work in our communities.
“The Sallies help over 100,000 Kiwis every year. We’re pleased to help them fundraise at Christmas and to make this limited edition CD available to our customers,” said Dave Chambers, Progressive’s General Manager of Supermarket Operations.

- ends -

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