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Project Crimson, Starfish dig deep for environment

Media Release

For immediate release

Attention: Environment/Fashion Reporters

1 December 2009

Project Crimson and Starfish dig deep for the environment

In a brilliant mix of ecology and fashion, Project Crimson and designer and eco-advocate, Laurie Foon of Starfish have teamed up to produce a second round of fundraising tee-shirts that will help put more pohutukawa and rata into New Zealand soil.

The ‘Bloomer’ tee-shirts have just been launched, in time for the New Zealand Summer and the peak of the pohutukawa bloom.

Laurie has built her name on both style and eco-design and has helped build up Starfish to become known for its eco-friendly stance. Starfish was New Zealand’s first Sustainable Business Awards fashion winner in recognition of its rigorous recycling, fabric sourcing and sustainable product design.

Laurie Foon is excited to be back on board and confident the tees will be welcomed by supporters this Summer.

“Our focus has always been in creating timeless and fashion enduring garments that can be enjoyed by all types of people.

“It‘s important to Starfish that our eco-friendly values are reflected in our actions. Now, more than ever, people are keen to help make a difference to our environment. Partnering with Project Crimson allows us to help our customers do exactly that,” says Foon.

Project Crimson Executive Director, Bridget Abernthey says the partnership is based on shared values.

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“Our natural environment is a critical part of who we are as New Zealanders. Protecting it is central to both our organisations,” says Abernethy.

The t-shirts retail for $55. They can be purchased from Starfish in Wellington and Christchurch or through the Project Crimson website www.projectcrimson.org.nz.


About Project Crimson
Project Crimson was established in 1990 following research that showed over 90% of pohutukawa had disappeared off New Zealand’s coastlines. Since then, with the help of principal sponsor Meridian Energy, enormous progress has been made to arrest the decline and restore these precious natives in their natural habitats and in the hearts and minds of New Zealanders.

About Starfish
The Starfish label has come to be known for its progressive, enduring style with an ethical edge. Merging sophisticated designs with an understated elegance
Fabric choice plays a key role in all Starfish designs with a high priority placed on using natural and eco-friendly fibres.
Starfish continues to be 100% made onshore in New Zealand.


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