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Hairy Maclary debuts at #1 on iPad chart

News for release
Monday 26 July 2010



Hairy Maclary debuts at #1 on iPad chart.

Penguin Group (NZ) in partnership with New Zealand company Kiwa Media is delighted to announce that the Qbook of Lynley Dodd’s iconic bestseller Hairy Maclary from Donaldsons Dairy has reached #1 on the iPad apps books chart in New Zealand since its release last Friday.

This celebrated children’s classic, from a series that has sold over 6.5m copies worldwide, is about to reach a new generation of readers. The QBook revolution offers young readers a new way to experience their favourite books on the iPad. This format has some unique features including touchable text and the ability to colour-in each page.

‘I am very excited by this marvellous new development for Hairy Maclary. The possibilities are endless. I can’t wait to show it to my two granddaughters.’
Lynley Dodd

The release of Hairy Maclary from Donaldsons Dairy on the iPad marks another significant move for Penguin NZ as they adapt and embrace digital publishing.

“The iPad offers us a chance to share this wonderful book in a new way.
We know Hairy Maclary is such an iconic Kiwi book and now we can offer a reading experience that is fully interactive, yet we can remain faithful to the original book.”

Jeff Atkinson, General Manager - Publishing Penguin Group NZ
Hairy Maclary from Donaldsons Dairy is narrated by David Tennant, famous for his role in Dr. Who, but the QBook format also allows users to record their own version of the story.

Flick the Little Fire Engine (narrated by Sam Neil) launches this week

ends

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