New Food in a Minute television schedule

New Food in a Minute television schedule

From Monday, February 21, the Food in a Minute® television schedule will change to give more people the opportunity to see the recipe each day and spark their inspiration about what to cook for dinner.

The changes will spread the minute across the day. In two new 15 second segments - one during Breakfast TV and another after the midday news - presenter Lana Garland will show what she's cooking tonight. The regular appointment just before 6 continues and is trimmed to a snappier 30 seconds.

These additions to the schedule are in response to viewer requests to see Food in a Minute at other times of the day and will extend the programme's reach to new audiences, helping them solve the age-old dilemma of "what am I going to cook tonight".

The first Food in a Minute programme went to air 15 years ago. Over 600 recipes later, the media landscape and people's ability to access information have changed enormously.

Back then there was no breakfast TV, and there were far fewer channels, let alone foodie-type programmes. The new three-segment schedule confirms Food in a Minute's determination to remain lively, relevant and helpful.

Having "road-tested" the new format with some regular viewers, we're confident Food in a Minute will continue to do its job and prompt more people to pick up the recipes. These are available through the weekly email, the website, in-store recipe cards, and in the Woman's Day. With shorter bursts earlier in the day, many people will have the opportunity to shop for the recipe the day they see it.

Through these schedule changes Food in a Minute will remain faithful to the role it's fulfilled so diligently over the years - inspiring Kiwis to create.

Food in a Minute already enjoys a strong and loyal following both on TV and online.

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