Sean Fitzpatrick 'Abstain for the Game' Video
YouTube description: For years sporting greats have abstained before big games. Now it's your turn.
Please find below a quote from Kieren Cooney from Telecom and a link to a Sean Fitzpatrick video to provide some context to today's debate.
"It's a big year for the All Blacks. 'Abstain for the Game' is BackingBlack's unique way of getting even more support behind the team without adding more pressure. It is a campaign for FANS of the All Blacks and we are using tongue and cheek humour to get our message across and make sure it is seen as light-hearted and fun. This is just one of the many ways that Kiwis can show their support."