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Springboks And South African Tourism Spice Up World Cup
SEPTEMBER 5, 2011
Springboks And South African Tourism Spice Up World Cup With A Traditional Braai
On Saturday afternoon, guests headed to Te
Wharewaka o Poneke for an intimate event hosted by the South
African High Commission and South African Tourism to
celebrate the beginning of the World Cup and to give New
Zealanders a true taste of South Africa.
Joined by South African sporting stars and current World Cup Champions, the Springboks, guests were treated to a culinary delight at the event with a traditional South African Braai (a Barbeque).
Taking guests on an up close and personal journey to South Africa was the aim of the event with Country Manager, Lalie Ngozi, giving guests a taste of the new communications campaign, known as Leave Ordinary Behind, which hopes to entice travellers from across the globe to South African shores.
"We are asking New Zealander's to stop thinking about a trip to South Africa as something they will 'try one day' and make it happen now. Our adventure, cultural, culinary and holiday experiences are like no other in the world and we are ready to host travellers on an unforgettable journey," said Ms Ngozi.
"The Leave Ordinary Behind campaign includes a variety of communications platforms, including outdoor advertising, a consumer promotion to be launched at the end of the month and a targeted activation during the 2011 Rugby World Cup that highlights South Africa as the ultimate destination for Kiwis to consider for their next holiday.
"Our campaign will reach the business and leisure tourist, engage with them, and encourage them to take the next step of ticking South Africa off their bucket list."
Along with indulging their taste sensations, guests at the event were also taken on a journey through the various products and destination experiences on offer within South Africa - including the Western Cape's Winelands.
For more information on how to
leave your ordinary behind and get up close with South
Africa, visit www.southafrica.net
Ends
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