Scoop has an Ethical Paywall
iD Fashion Week Reveals New Identity Image
Following on from 2011, the 2012 iD Dunedin Fashion Week image has been created locally drawing on the talent of Luke Johnston, owner of Dunedin based BrandAid along with the Ali McD model agency (model Mary Smith) and photographer Emily Hlavac-Green. "We contrasted the dark, earthly location with the light, ethereal model by using atmospheric lighting and elongating the models figure", says Luke Johnston, Creative Director. The location for the photo shoot was in front of the Caversham Tunnel, Dunedin.
The new identity image will be used on all of the promotional material for the 2012 iD Dunedin Fashion Week. BrandAid will develop the identity to become a recognisable icon of the fashion week which will feature on all promotional material developed by BrandAid and will appear on the iD Dunedin Fashion Week website www.idfashion.co.nz
Photo credits:
Creative Direction & Post-Production, Luke Johnston, BrandAid
Photography, Emily Hlavac-Green, Lenslapse
Model, Mary Smith of Ali McD Agency
Styling, Hair & Make Up, Katy Parsons
Label & Accessories, Mild Red
iD
Dunedin Fashion Week idfashion.co.nz
ENDS
NZEI Te Riu Roa: Mandated Single Approach To Reading Will Not Work
The Conversation: Could The School Phone Ban Work?
Public Health Communication Centre: To Avoid A Measles Epidemic, Aotearoa Must Close The ‘Immunity Gap’
Heritage New Zealand: Kid-friendly Archaeology Resource Kit Launched As Part Of Archaeology Week
Tatai Aho Rau Core Education: Cyber Skills Programme For Tamariki Recognised At Māori Language Awards
Waitaha Kapa Haka: Waitaha-South Island Kapa Haka Celebrates 60th Anniversary