Popularity of waffles on the rise

Popularity of waffles on the rise

Many of those who have travelled to the States will be familiar with the particular joy imparted by a fresh, warm Carbon’s Golden Malted waffle heaped with bacon and maple syrup for breakfast, or smothered in berries, nuts and ice-cream for dessert.

The good news is that you no longer need to travel to the US to enjoy the taste of Carbon’s world famous Golden Malted waffles – the key ingredient in the ever-popular Mickey waffles at Disneyland – you can now find them at leading hotels, restaurants, cafes, ski-fields, gelaterias and markets across New Zealand. You can even enjoy them in the comfort of your own home thanks to the new Carbon’s ecommerce site at http://goldenmalted-nz.myshopify.com.

Kindleberry Limited, a family-run business and the licenced distributor of Carbon’s Golden Malted products in New Zealand, provides commercial kitchens with industrial waffle bakers, available on free loan agreement if sufficient volumes of ‘just add water’ waffle mix are purchased on an on-going basis.

“Waffles offer a great value proposition for our clients, as well as their customers,” says Lionel Page, CEO of Kindleberry Limited. “Our commercial waffle and pancake flours provide excellent margins and, as batter can be prepared to order, wastage is almost non-existent.

Sweet or savoury delights

“In fact, thanks to the increasing popularity of savoury waffles with meat, vegetable, cheese and other toppings, waffles provide an excellent means to extend your menu and utilise ingredients from other meals which may otherwise go to waste.”

The versatility of Carbon’s Golden Malted ‘Just add water’ Pancake and Waffle flour allows for any volume of batter to be prepared as required and for the same flour to be utilised to produce American-style pancakes, waffles or even muffins. Once prepared, the mixture can be used for up to three days if refrigerated.

Help yourself

While adding waffles to the menu has obvious advantages for hospitality outlets, they also provide consumers with real value for money – a filling meal at a reasonable price.

Self-service waffle stands on buffet breakfast tables at leading hotels throughout the world are increasingly popular and with good reason – making your own waffles is not only great fun for guests, they provide an excellent alternative to cereals or a full, cooked meal. A fresh, hot waffle is a great way to start any day – whether travelling for business or pleasure.

Specialised commercial offering

Being able to offer internationally renowned waffles at your venue is no longer the exclusive reserve of large hotels however, as Kindleberry have set about creating a tailored package specifically for smaller venues, such as motels, which would otherwise not qualify for waffle baking equipment under the company’s free loan agreement.

“After extensive testing of locally available domestic waffle irons, we have found a model which we believe provides reliability under frequent use while producing excellent, crispy waffles,” says Mr Page. “Our small commercial kitchen package includes this model of waffle baker, along with two bags of Carbon’s Golden Malted ‘just add water’ Waffle and Pancake flour and represents an affordable package for those wanting to trial waffles on their menu.

“This package allows the purchaser to retain ownership of the equipment and provides sufficient waffle mix to produce around 70 waffles, the sale of which should easily pay for the entire package twice over. While there is no obligation to purchase further flour from us, we are confident that the demand for Carbon’s Golden Malted waffles will keep them coming back for more.”

A limited number of starter packages are currently available, so these will be provided on a first come first served basis. If demand is strong, Kindleberry will endeavour to secure additional waffle irons to order.

Speciality flours to enjoy at home

If you prefer to enjoy a scrumptious waffle for Sunday morning breakfast or as a mid-week dessert treat, then Carbon’s Golden Malted All Natural, Chocolate Chip or Gluten Free pancake and waffle flour tins are just what you need – available online at www.goldenmalted.co.nz and delivered right to your door. These pre-mixed flours are perfect to keep in the pantry for special occasions or everyday use – simply scoop out the volume of flour you need and mix according to the instructions provided, then reseal the tin until you next wish to enjoy a sweet or savoury waffle or pancake treat.

For more information on Kindleberry Limited’s free loan industrial waffle baker or commercial starter packages for smaller hospitality outlets, please visit www.goldenmalted.co.nz

More about Kindleberry Limited
Kindleberry Limited is a family owned and run business established in 2010. Kindleberry Limited is the official importer and representative of Carbon’s Golden Malted in New Zealand and supplies industrial waffle irons, just add water waffle mix, Better Batter commercial and hospitality dispensers for self-service breakfast buffets or dinner dessert menus in hotels, motels, cafes, backpackers hostels and the like, across New Zealand and the South Pacific islands. Kindleberry Limited retains the ownership of all intellectual property contained within this release. Kindleberry trademarks, service marks and logo are the property of Kindleberry Limited. All other trademarks, service marks and logos used on this site are the trademarks, service marks or logos of their respective owners.

ENDS

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