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The Search Is On For the Ultimate NZ Fashion Guru

2 September 2013

The Search Is On For the Ultimate NZ Fashion Guru (Just In Time for NZ Fashion Week)

Telecom, an official partner to New Zealand Fashion Week (NZFW) is using technology to seek out our country’s biggest fashion fan and bring some of the onsite experience and excitement to fashionistas across the country.

Telecom has launched SHEEK, a purpose built mobile app that offers a virtual foot in the door to the exclusive main event held 2-8 September in Auckland.

Users can compete with the Kiwi fashion-savvy for the title of ‘Ultimate NZ Fashion Guru’ via a series of in-built quiz rounds, the SHEEK Challenge. The grand prize for the champion ‘Guru’ is a fabulous $5,000 fashion wardrobe chosen by the winner from NZ designers Hailwood, Andrea Moore, Zambesi, Annah Stretton, Huffer, Karen Walker, Kate Sylvester, Cybele or Twentyseven Names.

SHEEK is complete with insider images of the NZFW shows, a ‘how to get the look’ video-blog hosted by online style guru and the former Miss NZ, Amber Peebles and a digital goodie bag exclusively for delegates and Telecom customers full of NZFW treats.

The stylish set are encouraged to demonstrate what Kiwi fashion means to them by uploading their pictures to Instagram using #telecomsheek. Outstanding photo contributions will be rewarded with one of six daily prizes of the stylish, new HTC One smartphone (valued at $1,000).

Telecom’s Head of Brand, Communications & Digital, Kellie Nathan, says that given New Zealand smartphone usage is growing hugely each year, more Kiwis making the most of unrestricted access to the mobile data experiences that matter to them, such as Fashion Week for NZ fashion fans.

“We’re thrilled to be able to design and develop a mobile app that showcases the amazing event that NZFW has become to all fans of fashion. SHEEK is the one must-have ‘app-cessory’ for watching designer shows from the front row or the office. We’ll have images of the designs hot off the runway offering users insider access to the latest fashion trends and an ability to collate and share their picks for the season ahead.”

SHEEK will be a central hub for all the information visitors to Auckland’s NZFW and NZ Fashion Weekend need with venue maps, up to date news and access to designer’s show playlists at the tip of their fingers.

Telecom’s SHEEK can be accessed using the QR code below or by visiting from any smartphone.

For more information:


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