Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Sun and sand key to Kiwi happiness

Sun and sand key to Kiwi happiness


Expedia Fly and Flop Report uncovers how much Kiwis really love the beach


· Beach holidays seen as necessity rather than a luxury
· Double digit increase in Kiwis taking beach vacations – up more than a quarter
· Kiwis willing to give up their morning coffee for more sun and sand

Sunny, sandy beach breaks have been revealed as a key ingredient to unlocking Kiwi bliss. Expedia’s annual Fly and Flop Report shows 60% of Kiwis believe that taking a beach holiday strongly influences their happiness.

The global survey of 11,165 participants across 24 countries exposes beach holiday habits around the world and shows globally beach vacations aren’t seen as a luxury but as a necessity with more than 56% worldwide taking a beach vacation in the past 12 months.

When it comes to future vacation plans, despite ranking below the global average of 75%, almost two thirds of Kiwis (66%) are planning a beach getaway in the next 12 months, highlighting a year-on-year increase of 26% on the same insight in 2013.

Commenting on the findings, Expedia’s Louise Crompton said: “Living in a culture renowned for its sun, sand and surf, it’s not surprising that Kiwis, compared to global standards, are more active when they hit the beach.”


When we go and why
· In line with the southern hemisphere summer holidays, Christmas / New Year is the most popular time for Kiwis to take a beach holiday
· A typical holiday for New Zealanders is less than seven nights (in line with the global average), with 3 - 4 days proving to be the most popular length of beach holiday
· The top three influential sources contributing to where we go for a beach holiday are:

o Word of mouth
o Desire to visit a new destination
o Travel reviews

What Kiwis get up to at the beach
· Kiwi’s like to stay active and social. Compared to the global average, Kiwi’s participate more in the following activities when on a beach holiday:
o Walking – NZ 77% (Global– 70%)
o Swimming – NZ 68% (Global– 65%)
o Reading – NZ 61% (Global– 53%)
o Drinking alcohol – NZ 48% (Global – 39%)
o Water Sports - NZ 26% (Global – 21%)

International beach hot-spots
· Kiwis like to stay close to home with Australia, Fiji and the Cook Islands topping our international beach holiday destinations

Spend & Sacrifice
· Nearly a quarter (23%) of Kiwis would sacrifice their morning coffee or tea purchase for an entire month in order to get an extra beach holiday each year
· Globally, 24% of people would work weekends for a month
· Fundamental holiday essentials dictate where we allocate our holiday funds
o Flights (24%) - the highest allocation globally
o Accommodation (23%)
o Food (18%)
o Shopping and souvenirs (7%)
o Excursions, tours, events (6%)

ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>


Howard Davis: Benjamin Ree's The Painter and The Thief

The Norwegian filmmaker had long been fascinated by art thieves who commit high-stakes crimes with a delicate touch when a chance Google search in 2015 uncovered a botched heist in Oslo. More>>


Howard Davis: Anna Coddington Beams

Anna Coddington's thin, wispy vocals fit her songs beautifully, providing a wonderful lilting quality that pervades her latest album, producing instant ear worms. More>>


Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>

Howard Davis: Byrneing Down the House - Spike Lee's American Utopia

Lee does an admirable job capturing Byrne's stunning live performance of his latest album, but the real star of the show is the staging. More>>


Howard Davis: The Phoenix Foundation Friend Ship Tour Docks in Wellington

A sense of local pride was certainly running high at the Opera House on Saturday night, as the lads ran through a tasty little set drawn mostly from their latest album Friend Ship (splash out for Xmas on the shocking pink extra-thick vinyl edition). More>>


Howard Davis: Avantdale Bowling Club

Auckland rapper and MC Tom Scott brought his stunning jazz-infused Taite Music Prize-winning project Avantdale Bowling Club to the Opera House headlining Wellington's 2020 Jazz Festival. More>>

Howard Davis: Troy Kingi Rules The San Fran

The award-winning Northland musician performed songs from his new record The Ghost of Freddie Cesar, the fourth installment in his 10/10/10 series - ten albums in ten years in ten genres. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland