Auckland City Toyota Partners With Bike the Bridge

Auckland City Toyota Partners With Bike the Bridge

21 October 2014

Auckland’s flagship Toyota dealership, Auckland City Toyota, is proud to announce a new partnership with the iconic Bike the Bridge cycling event, which takes place on 16 November this year.

“Auckland City Toyota tends to align itself with events or organisations that improve Auckland and the life of its people”, says the dealership’s Marketing Manager, Steve Vermeulen. This announcement comes on the back of their recent ‘Drive For Good’ campaign, set up with the Auckland City Mission, where Auckland City Toyota traded $10 WOF vouchers for canned food donations to support that charity’s Winter Appeal.

Their CEO, Rick Armstrong, is a very passionate cyclist and their parent company, the Armstrong Motor Group, is a very ‘health and wellbeing’ conscious organisation which has partnered with many cycling and fitness-related events in the past, including the Armstrong Motor Group Wellington Marathon.

Upon moving to Auckland, Rick quickly identified Bike the Bridge as an endeavour close to his heart and one that not only supports those with Multiple Sclerosis, but also promotes cycling and physical activity to the youth of Auckland. “I’ve found keeping myself active is the best way to stay mentally alert in business and it’s a fantastic stress reducer.

“I’m happy to get behind anything that promotes that sort of activity with our community. And of course riding over the Harbour Bridge is an opportunity that doesn’t come along every day; I can’t wait to participate in the ride”.

Bike the Bridge is an experience like no other and participants are invited to share an unforgettable ride of a lifetime, cycling over the Auckland Harbour Bridge and the full length of the Northern Busway with friends, old and new, in support of Multiple Sclerosis Auckland. There are 105km, 50km and 20km options, with the course for the two longer rides being both scenic and a little challenging. The shorter option is ideal for families and is more achievable for those who are not regular cyclists. All riders finish at North Harbour’s QBE Stadium where fun and spectator-friendly events will be staged for both primary school children and pre-schoolers.

The goals for the event are very similar to the previous two years, aiming to increase participation and raise funds for Multiple Sclerosis Auckland along the way. Bike the Bridge has so far raised close to $170,000 for MS and have also raised awareness for the organisation.

MS research and programmes are expensive, but events such as this, which enjoy healthy corporate and community support, give companies like Auckland City Toyota the opportunity to generate significant funding for MS.

For more details of this new partnership go to http://www.aucklandcity.toyota.co.nz and to find out more about Bike the Bridge, go to www.bikethebridge.co.nz where you can also register online.

ENDS

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