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Donating to charity getting easier with new app

10 May 2016
Donating to charity getting easier with new app

WooHoo NZ Tax Refunds has helped launched an app to make it easier to give to charities.

The EasyGiving app allows people to make a donation via their smart phones to numerous charities that have opted in to the service. It was launched this week with almost 20 charities.

Cilla Hegarty, EasyGiving and WooHoo NZ Tax Refunds CEO and Founder, said that according to a recent report, Kiwi generosity is on the rise*.

“Kiwis are a generous lot and there are so many wonderful causes out there making a difference in our communities each and every day. In the digital age, we have seen an opportunity to make it easier for individuals to donate to their favourite charity.
“We’re carrying less cash which sadly means less cash donations so charities are trying to find new ways to connect to potential donors. Smart phones are everywhere, so it seemed logical that we should design the EasyGiving app to close the gap and tap into this generosity.
“Because WooHoo is an authorised tax agent, we are able to undertake all the paperwork for EasyGiving, store the receipts and then ensure that the appropriate donation tax credits are claimed. It is a very streamlined process,” she said.

The Easy Giving app means charities can reach a new generation of donors, reduce admin costs, counter the cashless society and get donors to gift the donation of their tax credits.

New Zealanders are can claim a tax credit on donations over $5, with a valid receipt. The EasyGiving app provides a window to numerous charities and a couple of options around receiving receipts and tax credits.

“If you want to donate $100, then $33 can be claimed back in your pocket or passed back to the charity,” Cilla Hegarty said.

Charities that have signed up include; Kiwis for kiwi, Lifeline, Paralympics, Plunket, Rainbow YOUTH, Save the Children, St John, Surf Life Saving New Zealand, The Asthma & Respiratory Foundation and The Neonatal Trust.

The Easy Giving app means charities can reach a new generation of donors, reduce admin costs, counter the cashless society and get donors to gift the donation of their tax credits.

Supported and powered by WooHoo, the EasyGiving app is developed by NZ Tax Refunds’ Christchurch based team. The app is free and available on all iOS and Android devices and can be downloaded free from the Apple App or Google Play Stores.

The EasyGiving app utilises a mix of smart web based mobile app technology and native app technology to deliver a seamless in app experience for users.


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