Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Kiwis Raise Their Glasses to World Whisky Day

20 May 2016


Kiwis Raise Their Glasses to World Whisky Day

World Whisky Day is celebrated globally on May 21 and a growing number of Kiwis will be marking the occasion with a tipple or two. In 2015, the global whisky market was the third largest segment and also the fastest growing segment in the global spirits market*.

According to Nielsen (2014)* whisky’s popularity has been on the rise across all ages and genders with the strongest growth in the non traditional market segments of youth (25-34yrs), and females of all ages. In Australia, consumption rates of whisky have increased by more than 50% in younger people in the past five years*. In other words it is now hip to drink whisky.

Many kiwis prefer to purchase their spirits when heading overseas. As the world pioneers of Duty Free and the company behind the world renowned Duty Free concept – The Irish Whisky Collection, General Manager of The Loop Duty Free, New Zealand, Tom Byrne makes it his business to keep his finger on the pulse of global whisky trends.

Byrne says; “We’ve expanded our Whisky range by 50% in the last year based on customer feedback. We now offer 304 different whisky options catering for a wide range of tastes from novices through to seasoned whisky palettes.

In terms of female drinkers, we are definitely seeing whisky brands responding to this growing market by offering a greater variety and marketing that appeals specifically to women.”

Byrne has also introduced a number of female Whisky Ambassadors to his Kiwi retail Duty Free team.

Long time whisky fan, Aucklander, Michelle Harper says; “Whisky has always been my spirit of choice and it constantly surprises me that some bar staff still hand my husband the whisky menu rather than me even if I have requested it!

Whisky is definitely not ‘just a man’s drink,’ and it is very pleasing to see that in recent years I am being joined by other woman who enjoy the distinctive warming and bold tipple. I love that it can match my mood from warm and mellow to hot and fiery to the belly! I love it!”


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Stage: Wellington’s Theatre Awards To Go Ahead

The Wellington Theatre Awards will go ahead despite a devastating year for New Zealand’s creative sector. Wellington Theatre Awards Trust Chair Tom Broadmore said, “the creative sector, and Wellington’s vibrant theatre sector has been gutted by the ... More>>

Journalism: An Icon Returns. New-Look North & South Magazine Hits Shelves

One of New Zealand’s most iconic magazines, North & South, is back on the shelves this week – with new independent ownership. The magazine, which has set the benchmark for investigative journalism in New Zealand since 1986, relaunches this week, ensuring ... More>>

Howard Davis: Three New Art Books for Xmas

Massey University and Te Papa Presses have published three new art books just in time for Xmas: Dick Frizzell's Me, According to the History of Art, Railways Studios, celebrating unique examples of government-sponsored advertising and design, and Nature - Stilled, Jane Ussher's extraordinary photographs of flora and fauna from the museum's natural history collections.

Howard Davis: Inside The King's Head - Girl in the Loft at BATS

Katherine Wyeth weaves together a dramatic tapestry of memory, identity, and legacy, exploring what it was like to grow up in the second oldest operating pub theatre in the UK. More>>

Howard Davis: Fiddling While America Burns - Wellington's T-Bone Cut A Rug

Just a few days prior to the most significant US Presidential elections in decades, local denizens of Lower Hutt's Moera Hall were treated to a broad canvas of musical styles, including tinges of bluegrass, old-time, country, cajun, and zydeco influences. More>>

Howard Davis: Troy Kingi Rules The San Fran

The award-winning Northland musician performed songs from his new record The Ghost of Freddie Cesar, the fourth installment in his 10/10/10 series - ten albums in ten years in ten genres. More>>

Howard Davis: The Phoenix Foundation Rises From The Ashes (& Chris O'Connor Talks)

Simultaneously dreamy and structured, understated and subtle, spacious and hypnotic, The Phoenix Foundation's new album Lifeline includes gorgeous vocal harmonies, lilting lyrics with no lack of wry, self-deprecating humour, and gently weeping guitar parts. More>>



  • Wellington
  • Christchurch
  • Auckland