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Kiwi Drama ‘Filthy Rich’ Sold to Streaming Giant Hulu

Kiwi Drama ‘Filthy Rich’ Sold to Streaming Giant Hulu

The addictive hit Kiwi television series Filthy Rich will soon be available to over 12 million American viewers, with the show’s first season sold to US streaming giant Hulu.

The debut production from Filthy Productions, Filthy Rich, is a 20-episode, one-hour serial drama centered on three illegitimate children who discover they each have a claim to the fortune of one of New Zealand’s wealthiest men.

Created by writers Rachel Lang and Gavin Strawhan, and produced by Steven Zanoski, Filthy Rich recently finished a strong season on TV2, with the show winning its time slot in the key 18-49 demographic, and proving a breakout hit on TVNZ OnDemand.

“High-stakes drama storytelling, teamed with equally high production values, makeFilthy Rich attractive as a world class property,” says producer Steven Zanoski.

“It sits comfortably alongside international series but with a definite Kiwi attitude, tackling racial and gender politics, placing a Maori woman at the top of a multi-national company. This snapshot of a contemporary yet heightened New Zealand lifestyle is likely to have broad appeal overseas.”

TVNZ’s General Manager of Commissioning, Production and Acquisitions, Andrew Shaw has lent his support to the show’s success in selling abroad.

“We are really pleased with the performance of Filthy Rich on-air and online. It is a groundbreaking series, and proves again that compelling stories with engaging characters can win the loyalty of the audience,” says Shaw.

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“We are delighted that international audiences will get to enjoy this wonderful New Zealand drama. It is a credit to everyone involved in its creation and distribution.”

Jane Wrightson, CEO of NZ On Air, adds, “We know that New Zealand makes world- quality dramas. While NZ On Air’s focus is on serving local audiences, we are always delighted when funded content succeeds internationally. It takes New Zealand to the world and brings in international revenue.”

It was also confirmed today that the show will screen across the ditch on Australia’s Channel Nine. Both international sales of the series were negotiated by international sales agent, Creative Arts Agency (CAA).

Following on from the international success of Filthy Rich, Filthy Productions’ second offering, Dirty Laundry, will complete principal photography this week, and is set to air on TVNZ later this year.


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