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Dessert King Sugarcoats Taste of Auckland Line-up

Media Release

3rd October 2016

Dessert King Sugarcoats Taste of Auckland Line-up

Adriano Zumbo to make Taste debut

The line-up for Taste of Auckland, in partnership with Electrolux just got sweeter with the announcement that Australasia’s most celebrated dessert chef and star of ‘Zumbo’s Just Desserts’, Adriano Zumbo, will appear at this years’ festival in November. New Zealanders were introduced to Zumbo during his appearances on MasterChef Australia and MasterChef New Zealand where he introduced the croquembouche to a wide audience and made macarons a household name.

Zumbo will make his first appearance at a food festival in New Zealand specially and will showcase his amazing dessert making skills at two live cooking demonstrations at the Electrolux Taste Theatre. He will also create a decadent bespoke dessert to be served at the VIVA Champagne Lunch event, held in the Taste Hospitality Marquee.

Renowned for his creativity and infectious energy, Zumbo is looking forward to making his Taste of Auckland debut.

“I’m very excited to be at Taste of Auckland and take part in the festival. The Auckland food and restaurant scene is fantastic so I’m looking forward to sampling delicious local produce at Taste. There are some fantastic chefs and restaurants at the event too so I know I’ll be good company,” Zumbo says.

The dessert extraordinaire is the latest addition to a stellar 2016 Taste of Auckland line-up that boasts a number of top chefs including Peter Gordon, Gareth Stewart, Kyle Street, Nick Honeyman and Neil Perry’s Qantas Rockpool team from Australia.

Rob Eliott, Lemongrass Productions director, said Zumbo is ‘a very exciting and unique addition to the 2016 Taste of Auckland festival.’

“Adriano brings a wealth of experience, flair and energy to the festival – who better to talk desserts than the dessert king himself! With the Qantas Rockpool Team and Adriano, both held in extremely high regard across the Tasman, and the many New Zealand culinary stars, we have some of Australasia’s top chefs at Taste this year,” Elliot says.

Since Zumbo’s first appearance on MasterChef Australia in 2007, he now boasts nine stores throughout New South Wales and is the star of the new primetime hit TV show “Zumbo’s Just Desserts”, which is set to start airing in New Zealand shortly.

Taste of Auckland, the country’s biggest celebration of food and beverage, will take place from 17 – 20 November at Western Springs. The VIVA Champagne lunch will take place on Friday 18th October. Zumbo will also appear at the Electrolux Taste Theatre on Friday and Saturday.

Tickets to 2016 Taste of Auckland in partnership with Electrolux are on sale now.


For more information, imagery or interviews please contact Victoria Fruean, from DARKHORSE,

Sponsors include: Electrolux, TSB Bank, Qantas, Viva, food tv, Kapiti, Ayala, ATEED, Babich and Magners Cider.


Qantas VIP tickets: $110 (includes priority entry to one session + access to Qantas VIP Lounge, $30 TSB Bank Crown card, gourmet treat and cocktail from the ‘Rockpool Grill’, fine wine tastings, festival glass, VIP parking, complimentary non-alcoholic drinks)

Premium ticket: $60 (includes festival entry and a $40 TSB Bank Crown Card)
General admission: $25 (entry only)

Seniors 65+ (with Gold Card): $15 (entry only)

Juniors under 15 accompanied by an adult: $15 (entry only)

Door sales if available $35 (entry only)

Tickets can be purchased through

More information on the Taste Hospitality Marquee events:
Opening Night at Taste of Auckland in partnership with Electrolux: Rockpool bought to you by Qantas
The opening night’s dinner theme is ‘Culinary Innovation’ and we welcome a collaboration of leading chefs and wine makers. This includes guests from the iconic Australian Restaurant group Rockpool thanks to Taste sponsor Qantas. A splendid evening to launch New Zealand’s largest restaurant festival.

Viva Champagne Lunch
An annual highlight. Talented chefs including Nic & Kelli Watt of True Food & Yoga, Nick Honeyman of Paris Butter and Adriano Zumbo serve their signature dishes alongside three different styles of Champagne AYALA. Each guest will also receive a generous gift bag at this most fashionable of summer lunches.

A celebration of 30 Years of The Sugar Club
We celebrate the New Zealand legend that is Peter Gordon on the 30th anniversary of the original restaurant The Sugar Club opening in Wellington. Peter will be joined in the kitchen by former chefs from the establishment’s various NZ and UK incarnations: Che Barrington (Blue Breeze Inn and Woodpecker Hill) and Pip Wylie (Onslow Bar & Eatery), Neil Brazier (The Sugar Club, SKYCITY Auckland).

Corporate Hospitality packages can be purchased directly through Lemongrass Productions. Please contact Chanelle for more information.

Taste of Auckland is operated Lemongrass Productions under license from Taste Festivals Ltd, an IMG company.


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