‘Colour with Pride’ celebrates and supports LGBTQ community

FOR IMMEDIATE RELEASE
12 JUNE 2017

‘Colour with Pride’ campaign celebrates and supports LGBTQ community

Today sees the launch of the ‘Colour with Pride’ campaign, a new initiative by the authors of popular LGBTQ children’s book, Promised Land. The campaign, which runs from 12 – 30 June, aims to normalise different sexualities and genders through the creation and sharing of colouring pages from the gay fairytale released earlier this year.

Chaz Harris and Adam Reynolds, the two behind the ‘Colour with Pride’ campaign, found that children don’t focus on the sexuality or the relationship of the boys in their first book, they just enjoy the story.

So, the duo wanted to continue promoting and reinforcing this theme of inclusiveness through the campaign, and aim to create a sense of normality for those in the LGBTQ community and encourage a diverse and accepting society. The campaign also coincides with the globally celebrated Pride Month.

The campaign provides free downloadable colouring sheets from their website, and by using the hashtag #ColourWithPride, anyone can share their finished work across Twitter and Instagram, with the chance to win spot prizes throughout the period of the campaign.

Judy Strydom bought the book Promised Land to read to her daughter as a bedtime story, and said she had no reactions to the fact that the love story had two boys.

"The only question my daughter had after reading it was 'why does the bad man want to control the queen?', I was glad she didn't see it as anything out of the ordinary, it was just another love story to her"

Wellington-based early childhood teacher Erin Robertson, had been looking for resources like the Promised Land book to introduce into her school library to create an accepting environment for the children she works with.

"We've struggled to find resources that support the normalisation of same-sex parenting and for the different types of family makeups we have in this world,” says Erin.

20% of digital sales of the Promised Land book, go to InsideOUT, a charity organization working with youth, schools and communities to make New Zealand a safer place for all young people of minority genders and sexualities.

ENDS

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