Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

Auckland Art Gallery’s new chatbot: art-ificial intelligence

Auckland Art Gallery’s new chatbot demonstrates art-ificial intelligence to give new access to 17,000 artworks

To mark International Museums Day on Friday 18 May, and ahead of next week’s Techweek NZ, Auckland Art Gallery Toi o Tāmaki today launches a new chatbot through Facebook Messenger.

An innovative tool that utilises machine learning, the chatbot gives online audiences a new way to explore Auckland Art Gallery’s collection of 17,000 artworks. Users are able to send prompts – such as ‘show me…,’ ‘send me…’ or ‘give me…’ – followed by a keyword, colour or, even, an emotion, and the chatbot will respond with a selection of related artworks.

The chatbot is also able to respond to frequently asked questions about visiting the Gallery.

Development of the Gallery’s chatbot has been a joint effort by Regional Facilities Auckland’s Customer Experience team, digital development studio Pixel Fusion, and Auckland Art Gallery’s Marketing and Communications team.

The Gallery’s chatbot is part of an initiative called Send Me SFMOMA headed by the San Francisco Museum of Modern Art (SFMOMA), who launched their text message-based chatbot in July 2017. Following the project’s success, SFMOMA shared basic code behind the chatbot, so that institutions around the world could adapt it to their own holdings. Auckland Art Gallery’s project was initiated following a conversation with SFMOMA facilitated by Sabine Doolin, Audience Strategist from InsightUnlocked, and Anna Leary, Director of Objective Virtual Marketing.

Auckland Art Gallery Director Rhana Devenport says the arrival of a chatbot through Facebook Messenger allows not only for easier, more intuitive searching of the Gallery’s collection but also for a playful experience that prompts discovery and delight.

‘This year’s International Museums Day highlights “Hyperconnected Museums,” so it’s appropriate that we’re launching our chatbot created thanks to the connections forged with the team at San Francisco Museum of Modern Art – and developed with the goal of connecting Auckland Art Gallery’s artworks to the millions of Facebook users across the globe. This worldwide initiative to make art museums’ collections more easily and enjoyably accessible via digital platforms allows users, wherever they may be, to explore the Gallery’s collection using colour, emotion and other keywords,’ says Devenport.

She adds: ‘We’re excited to be part of a growing global network of art institutions who are making their collections accessible in this way.’

Jay Mollica, Creative Technologist at SFMOMA, says: ‘Following the launch and success of Send Me SFMOMA, we decided to share some of the basic code so that our colleagues at other museums, such as Auckland Art Gallery, could adapt it in a way that works for their audiences. Auckland Art Gallery is the first institution to launch a chatbot following Send Me SFMOMA and it’s especially rewarding to see the innovations they’ve brought to the concept and the rich experience they’ve created.’

Edward Leoni, Senior Software Engineer, Pixel Fusion says: ‘Throughout our work with the Auckland Art Gallery, our goal has been to use technology to surface their incredible collection in engaging and innovative ways – the chatbot achieves exactly this. The exciting thing about the bot is that it is so accessible and for the first time the Gallery’s collection can be searched and explored from within an app that is a familiar part of daily life for billions of people around the world. This is yet another important step for Auckland Art Gallery, as they take their art beyond the gallery walls.’

The chatbot utilises more than 100,000 human-sourced and machine-generated tags to categorise artworks – and it is still learning. The more people message the chatbot, the smarter it becomes.

Auckland Art Gallery’s chatbot is now live and accessible via the ‘Send Message’ button on the Gallery’s Facebook page.

Visit Facebook.com/AucklandArtGallery/

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: Emerald Fennell's Promising Young Woman'


The Guardian needed not one, but three reviews to do justice to Fennell's unsettling approach, which indicates exactly how ambiguous and controversial its message really is. More>>


Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which won the Non Fiction Award at the Montana New Zealand Book Awards in 2009, and has now been republished by Te Papa press. More>>

Howard Davis: The Back of the Painting

Painting conservators are the forensic pathologists of the art world. While they cannot bring their subjects back to life, they do provide fascinating insights into the precise circumstances of a painting's creation, its material authenticity, and constructive methodology. More>>


Howard Davis: Black Panthers on the Prowl

A passionate and gripping political drama from Shaka King, this is an informative and instructive tale of human frailty that centers around the charismatic Chicago Black Panther leader Fred Hampton, who was murdered at the age of twenty-one during a police raid. More>>

Howard Davis: Controlling the High Ground

Stephen Johnson's raw and angry film not only poses important questions with scrupulous authenticity, but also provides a timely reminder of the genocidal consequences of casual bigotry and xenophobia. More>>

Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>


Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland