Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search

 

New Zealand commuters given front row seats to the game

MEDIA RELEASE

oOh!media Limited

ABN 69 602 195 380

12 September 2019

New Zealand commuters given front row seats to the game in new oOh! Campaign


Wellington bus shelter

Sporting fans in Auckland, Wellington and Christchurch will have the best seat in the stadium, with bus shelters across the city transformed into immersive mini arenas as part of a new oOh!media campaign for the Sky TV Network.

To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations – tailored to each major city - to encourage commuters to experience the stadium on the street.

oOh!media New Zealand’s Head of Sales, Ben Gibb said the campaign is the largest of its kind for oOh!, allowing amplified reach and impact to ensure Sky TV can cut through the clutter and reach its audiences in a unique and exciting way during their everyday commute.

“Commuters are spending time waiting in our shelters and this presents a great opportunity for brands. Each site has been hand selected by the team to ensure high foot fall, high dwell time and Daily Traffic Visual counts, averaging more than 300,000 eyeballs across all nine locations,” he said.

“By coupling this extensive reach and dwell time with our creative offerings, such as our large format Panoramas and special build capabilities, we can increase impact, engagement and talkability for Sky TV to create a truly unmissable campaign,” he said.

Steve Bayliss, Chief Marketing Officer for Sky TV, said oOh!’s assets were the perfect avenues for executing a captivating campaign of this size.

“Taking well-known aspects of our favourite sports and placing them in everyday moments is our way of showing Kiwis that Sky is an indispensable part of any sport lover’s life,” he said.

“As well as introducing our great new products, the aim of the campaign is to put a smile on the face of everyone who sees the advertising. Our outdoor activation allows us to do just that – inject a bit of fun and a creative twist to an everyday situation.”

The Sky TV Network campaign was launched last week and will run until the end of September.

-ends-

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Transit Of Mercury: Historic Viewing Recreated

Keen stargazers gathered at Te Whanganui o Hei, or Mercury Bay, on the Coromandel Peninsula to watch a rare astronomic event this morning. More>>

ALSO:

Forest And Bird: Hoiho Crowned Bird Of The Year For 2019

Widely considered an underdog, the valiant hoiho (yellow-eyed penguin) has smashed the feathered ceiling to win Bird of the Year, a first for seabirds in the competition's 14 year history. More>>

ALSO:

Howard Davis: Very Silly Stormtroopers - Jojo Rabbit

Described as “an anti-hate satire,” Taiki Waititi's latest movie depicts the growth of a young boy in Nazi Germany who seeks advice on how to become a tough man from his 'imaginary friend' - a highly eccentric version of Adolf Hitler.
More>

Howard Davis: Tricky Dicky - Peter Morgan's Frost/Nixon

At a time when talk of presidential impeachment has once again become a political reality, there is no more apposite drama than this gripping 'true story' about the most-watched TV interview in history. More>

Scoop Review Of Books: 'the everrumble' by Michelle Elvy

This is Zettie’s tale from her birth date in 1965 through to her ‘passing’ at the age of 105. Yet, Zettie’s tale is our own tale, as humans still all-too-often hell-bent on destroying our environment and therefore our fellow creatures – and thus – symbiotically and inevitably – ourselves. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland