Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


Countdown To Kick-off Of All Blacks Experience – 1 Month To Go

The finishing touches are being put on the All Blacks Experience, with just one month to go until the newest tourist attraction in Aotearoa opens on 2 December.

The All Blacks Experience is a fully guided, state-of-the-art, interactive showcase of the All Blacks, Black Ferns, and all our national rugby teams in black. Located in the SkyCity entertainment precinct, it comes complete with the smells of liniment, and features a 4-metre-high screen that puts visitors face-to-face with a larger-than-life Test match haka. In one month, it is game on.

All Blacks Experience Board Chair Dame Julie Christie says the team are thrilled to be this close to launch day, and the excitement is growing.

“We recently had some of the All Blacks go through the experience, and they were buzzing at how close you get to life in their boots.

“From sitting inside the changing room, to the feeling they get moments before walking out onto the pitch, there is no other attraction like it, and that’s fantastic for Tāmaki Makaurau and the whole country. What’s really unique is that this is an experience for everyone – rugby fan or not. It’s what it says about Aotearoa and the part the game plays in our history and our lives, that is so moving”

The All Blacks Experience is a joint venture partnership between New Zealand Rugby (NZR) and Ngāi Tahu Tourism that has been seven years in the making.

An advisory group helped create the attraction, which included former All Blacks Ian Jones, Tana Umaga and Ian Kirkpatrick, Black Fern Sarah Hirini (nee Goss), New Zealand Rugby Players’ Association Chief Executive Officer Rob Nichol, and two-time Rugby World Cup winning former All Black captain Richie McCaw.

Dame Julie says the group was instrumental in creating an authentic experience.

“We’ve been so fortunate to have the help of past All Blacks and Black Ferns in bringing this together. Their advice has ensured we are delivering something heartfelt and genuine. They really wanted to share what’s it’s like to pull on that black jersey. We’re definitely counting down the days to kick-off!”

Tickets are on sale now at and the public are encouraged to book early to secure a spot.

Seventeen team members have been recruited for All Blacks Experience, including seven tour guides who will host manuhiri (visitors).

All Blacks Experience General Manager Phil McGowan says the attraction caters to long-time followers of rugby and those people new to the game.

“One of the great things about All Blacks Experience is that you get to hear from the players in their own words – what goes into becoming an All Black or Black Fern, what it’s like to pull on the jersey for the first time, and just how important culture is to their environment.

“Also, in our interactive zones, visitors get to test themselves against the players, and see whether they’d make the same decision they did at a crucial moment of the game.”

The public can get a sneak peek of All Blacks Experience at the upcoming Discover Auckland Travel Expo on 14 November at Shed 10. Details for the expo can be found at

Step into the Experience of what makes an All Black! Come and see if you have the skills to match it with some of the best in the game.

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Avantdale Bowling Club

Auckland rapper and MC Tom Scott brought his stunning jazz-infused Taite Music Prize-winning project Avantdale Bowling Club to the Opera House headlining Wellington's 2020 Jazz Festival. More>>

Howard Davis: Kevin Field Quintet

With the hardest pews in town and an icon of Ruth Bader Ginsburg adorning the walls, St Peter's Church added a distinctly spiritual element to the debut of three new pieces by Kiwi jazz pianist and composer Kevin Field that celebrated our common humanity. More>>

Stage: Wellington’s Theatre Awards To Go Ahead

The Wellington Theatre Awards will go ahead despite a devastating year for New Zealand’s creative sector. Wellington Theatre Awards Trust Chair Tom Broadmore said, “the creative sector, and Wellington’s vibrant theatre sector has been gutted by the ... More>>

Journalism: An Icon Returns. New-Look North & South Magazine Hits Shelves

One of New Zealand’s most iconic magazines, North & South, is back on the shelves this week – with new independent ownership. The magazine, which has set the benchmark for investigative journalism in New Zealand since 1986, relaunches this week, ensuring ... More>>

Howard Davis: Three New Art Books for Xmas

Massey University and Te Papa Presses have published three new art books just in time for Xmas: Dick Frizzell's Me, According to the History of Art, Railways Studios, celebrating unique examples of government-sponsored advertising and design, and Nature - Stilled, Jane Ussher's extraordinary photographs of flora and fauna from the museum's natural history collections.

Howard Davis: Troy Kingi Rules The San Fran

The award-winning Northland musician performed songs from his new record The Ghost of Freddie Cesar, the fourth installment in his 10/10/10 series - ten albums in ten years in ten genres. More>>

Howard Davis: The Phoenix Foundation Rises From The Ashes (& Chris O'Connor Talks)

Simultaneously dreamy and structured, understated and subtle, spacious and hypnotic, The Phoenix Foundation's new album Lifeline includes gorgeous vocal harmonies, lilting lyrics with no lack of wry, self-deprecating humour, and gently weeping guitar parts. More>>



  • Wellington
  • Christchurch
  • Auckland