Aotearoa Music Awards Opens Voting For JD Sports Tā Te Iwi | People’s Choice Tūī

Voting for the Aotearoa Music Awards JD Sports Tā te Iwi | People’s Choice Award is now open.

AMA is proud to partner with leading global multi-channel retailer of sports fashion brand JD Sports to present the Tūī, the winner of which is decided entirely by public vote. The award was won in 2024 by Hori Shaw, who is up for Te Iti Rearea o te Tau | Breakthrough Artist of the Year at AMA 2025.

All AMA 2025 recording artist finalists are eligible to participate but may opt out if they wish. Voting is open to fans from around the world and closes at 5pm on Tuesday 27 May (NZT). Participants simply click on their favourite AMA 2025 artist in the voting portal and follow the instructions to place their vote.

JD Sports are excited to be the presenting partner of the People’s Choice Award for the second year running:

JD Sports are thrilled to partner on the Tā te Iwi | People’s Choice award at this year's AMA, which reflects JD’s ongoing loyalty and commitment to championing youth culture by powering the now and next forward. As a globally known brand with a locally grown connection, our exciting alignment with AMA reinforces our dedication to supporting emerging voices and celebrating the communities that are shaping the future.

The winner of the 2025 JD Sports Tā te Iwi | People’s Choice Award will be announced at the Aotearoa Music Awards on Thursday 29 May.

Voting link: peopleschoice.aotearoamusicawards.co.nz

View the voting Terms & Conditions here

Viewing information

AMA 2025 will take place on Thursday 29 May at the Viaduct Events Centre in Tāmaki Makaurau. The event will be livestreamed from 6pm via AMA Official Media Partner RNZ via rnz.co.nz and across its social media channels. Viewers who don’t catch the live broadcast will be able to stream the Awards on TVNZ+ from the evening of Friday 30 May.

The live broadcast and on-demand stream are funded by Irirangi Te Motu, NZ On Air and Te Māngai Pāho.

About JD Sports

Established in 1981 with a single store in the North West of England, JD Sports is a leading Multi-Channel Retailer of sports fashion and outdoor brands globally. With over 500 stores across a number of territories throughout Europe and South East Asia, we are proud of the fact that we provide our customers with the latest products from the very best brands.

In 2021 JD Sports expanded into the New Zealand market and you can now find them at Sylvia Park, Manukau, Lynn Mall, Hamilton, Cuba St and Christchurch.

For more, please visit jdsports.co.nz

About Aotearoa Music Awards

The Aotearoa Music Awards is the annual showcase event for the music industry, celebrating artists and music from Aotearoa. The event recognises the biggest musical successes of the year while also providing a platform to promote emerging artists. Grounded in 60 years of history, the Aotearoa Music Awards has evolved to reflect our unique cultural identity. It has launched music careers, told artists’ stories and created memorable moments.

Recorded Music NZ produces the Aotearoa Music Awards and acts as its kaitiaki – preserving our musical heritage, celebrating the hits of today and paving the way for the artists of tomorrow.

For more, please visit aotearoamusicawards.co.nz

Code of Conduct
Aotearoa Music Awards is committed to a safe and inclusive environment for everyone involved. All participants, including nominees, are required to abide by the AMA Code of Conduct

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