Historic Samoan Tattoo Event Makes Global Museum History At Tūhura Otago Museum

Yesterday marked a monumental moment in cultural history as Tūhura Otago Museum hosted the world’s first-ever public demonstration of traditional Samoan tattooing in a museum setting. The event, which drew a captivated audience, was also a first for Dunedin and the South Island, making it a truly landmark occasion.

World-renowned Su’a Sulu’ape Peter, a tufuga tā tātāu (master tattooist), led the live demonstration, a rare and sacred practice steeped in centuries of tradition. Known for his long two-year waiting list, Su’a Sulu’ape Peter’s presence in Dunedin for over two weeks represents an extraordinary opportunity to engage with one of Samoa’s most revered cultural expressions.

The event began with a public talk where Su’a Sulu’ape Peter shared the rich cultural history of the Pe’a and Malu – traditional Samoan tattoos for men and women – and followed with a live tattooing session, deeply spiritual and emotionally powerful. He was joined by his Mea nā’itaua (wife of the tufuga tā tātāu) and au koso (essential assistants), who spoke about their vital roles in the sacred process.

This art form, which has withstood colonisation and suppression by Western religious ideologies, was witnessed in full respect and reverence — a moment that connected generations and celebrated indigenous resilience.

Pasifika Engagement Co-ordinator at Tūhura Otago Museum, Leota Meredith, reflected:
“The museum is honoured to have hosted this historic event. It’s a powerful reminder of the strength and beauty of indigenous art and a proud moment for our Pasifika communities and the wider public.”

The event was made possible thanks to the support of Tautala Faletolu, Moananū Pesa Tili, and Talai Naubalasi, Directors of So’oula o Samoa, who have long worked alongside Pacific communities in churches, schools, and universities across Aotearoa.

Tautala Faletolu added “This ceremony marks the first time in history that traditional Samoan tattooing has been publicly performed in a museum anywhere in the world. It’s a moment of immense cultural pride and sends a powerful message about the value of indigenous knowledge, identity, and unity.”

This unprecedented gathering offered more than a glimpse into tradition, it was a living embodiment of cultural survival, artistry, and connection. A proud day not just for Dunedin, but for the global Samoan and Pacific community.

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