Art & Entertainment | Book Reviews | Education | Entertainment Video | Health | Lifestyle | Sport | Sport Video | Search


CHEMISTRY Doubles Donations In 2021 With Every Shave Matters Campaign

Chemistry has doubled donations per shavee for Leukaemia & Blood Cancer New Zealand (LBC)’s 2021 Shave for a Cure campaign, ‘Every Shave Matters’.

Chemistry, who has been working with LBC for four years, saw a 50% increase in donations per individual shaving with the 2021 campaign, which was rolled out across TV, radio, OOH, print, digital, and social media.

“The results show how truly powerful dynamic creative and user-generated style content can be when it comes to building a community of fundraisers both online and offline,” says Chemistry Account Manager, Theo Larmer-Cottle.

Running from February until April 2021, Every Shave Matters raised a total of $435K for Kiwis living with Leukaemia and Blood Cancers. The campaign combined video, shot in previous years for LBC, with user-generated content from individual shavees to recognise that every shave is important and contributes to the overall cause.

User-generated video was responsible for 75% of all landing page views during this time.

“Over the past fifteen years, Kiwis have registered, fundraised, organised shaves and shorn their locks for LBC.

It was important to us that the call to fundraise connected emotionally while still keeping the fundraising process simple and we’re thrilled Chemistry was able to transform this brief into truly compelling creative which has achieved excellent results for the cause” says Faye Holahan, Head of Marketing and Fundraising for LBC.


Client: Shave For a Cure

Agency: Chemistry

Joint Creative Directors: Susan Young and Patrick Murphy

Copywriter: Amelia Petrovich

Art Director: Greg Wylie

Lead Designer: Courtney Tremewan

Managing Partner: Mel Moss

Account Manager: Theo Larmer-Cottle

Producer: Nic Craig

Production Company: We Are The Brave

© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Emerald Fennell's Promising Young Woman'

The Guardian needed not one, but three reviews to do justice to Fennell's unsettling approach, which indicates exactly how ambiguous and controversial its message really is. More>>

Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which won the Non Fiction Award at the Montana New Zealand Book Awards in 2009, and has now been republished by Te Papa press. More>>

Howard Davis: The Back of the Painting

Painting conservators are the forensic pathologists of the art world. While they cannot bring their subjects back to life, they do provide fascinating insights into the precise circumstances of a painting's creation, its material authenticity, and constructive methodology. More>>

Howard Davis: Black Panthers on the Prowl

A passionate and gripping political drama from Shaka King, this is an informative and instructive tale of human frailty that centers around the charismatic Chicago Black Panther leader Fred Hampton, who was murdered at the age of twenty-one during a police raid. More>>

Howard Davis: Controlling the High Ground

Stephen Johnson's raw and angry film not only poses important questions with scrupulous authenticity, but also provides a timely reminder of the genocidal consequences of casual bigotry and xenophobia. More>>

Howard Davis: Dryzabone - Robert Conolly's The Dry

After the terrible devastation caused by last year’s bushfires, which prompted hundreds of Australians to shelter in the ocean to escape incineration and destroyed uncountable amounts of wildlife, The Dry has been released during a totally different kind of dry spell. More>>

Howard Davis: Hit the Road, Jack - Chloé Zhao's Nomadland

Nomadland is perhaps the ultimately 'road' movie as it follows a group of dispossessed and disenfranchised vagabonds who find a form of communal refuge in camp sites and trailer parks after the economic contraction of 2008. More>>



  • Wellington
  • Christchurch
  • Auckland