LEGO New Zealand Set To Turn Auckland’s Westfield Newmarket Into A Playground!

• In 2022, play matters more than ever so in its 90th year, the LEGO Group is bringing more play to the everyday!
• LEGO New Zealand is turning Auckland’s Westfield Newmarket into a playground from 10-14th August and inviting families to join Play Hour (and a half!) – a reminder to include 90 minutes of play on World Play Day.

 Mark your calendars because World Play Day is coming on 10 August and with it, LEGO New Zealand is turning Auckland’s Westfield Newmarket into a playground with five life-sized LEGO® Minifigures here to play until 14 August 2022.

Some of the most iconic LEGO Minifigure characters such as Hip Hop Girl and Rocket Boy will be paying Auckland’s Westfield Newmarket a visit to invite families and fans to reconnect and play. The activation follows insights from the latest LEGO® Play Well Study (2022) that shows 1 in 3 parents admit that their family doesn’t play enough together, while nearly 9 in 10 children wish they could play more with their parents.

LEGO fans and families will not want to miss the chance to discover and play with some of the classic Minifigures. Each lifesize character coming to visit Westfield Newmarket will feature a special play moment for fans and families to stop and enjoy. There will be something for everyone, whether that is break dancing or exploring space with your favourite Minifigure. Whichever way fans and families like to play, they can take part in a way that is as simple as a walk in the park!

The must-visit playground, arriving on World Play Day, is a reminder to all fans and families that play matters whether you’re in Auckland or another location. No matter where you are, LEGO New Zealand is inviting Kiwis to stop and take part in Play Hour (and a half!) on World Play Day and remember to enjoy the magic that play and creativity brings.

Troy Taylor, Vice President and General Manager of LEGO Australia & New Zealand, said: "We are excited to be celebrating an incredible milestone that only very few companies worldwide have been able to achieve. At 90 years old, the LEGO Group is certainly in rarefied air and highlights the brand's longevity through generations.

“We want to showcase our passion for play with all Kiwis by turning Auckland’s Westfield Newmarket into a playground, bringing the community together to celebrate the power of play which is embodied in our brand since the first toy was created by our founder, Ole Kirk Kristiansen in 1932.

“Amidst a global pandemic, we’ve learnt that play matters more than ever before which is why we want to bring back more play throughout the day than ever before. We’re encouraging all fans and families to find some time to play, whether that is discovering our magical Minifigures playing at Westfield Newmarket, or spending time getting back to the basics of play at home through fun activities with the family!" continued Troy.

Round up the whole family and plan your trip down to Westfield Newmarket for this free, LEGO-packed activation from August 10 - 14.

Alternatively for families across the nation, Play Hour (and a half!) can still be a priority this World Play Day from home with lots of fun, creative play ideas at LEGO.com/90-Years-Of-Play or shared via #LEGO90years.

The Play Well Study research surveyed 57,000 respondents (children and parents) from January to March 2022. Some key findings from the Play Well Report include;

• Play makes today’s children better adults of tomorrow and helps them broaden horizons with 9 in 10 parents (88%) thinking that play is important in helping children learn new things, which is nearly as much as the role of school
• 1 in 3 parents admit that their family doesn’t play enough together despite 9 in 10 (87%) believe it builds stronger family bonds. 9 in 10 also children wish they could play more with their parents.
• 6 in 10 parents (61%) admit to spending too much time online in front of their child and 6 in 10 (63%) parents also believe that their child also spends too much time online

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish wordsLEgGOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information:www.LEGO.com

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