The New Era Of Ruel!

RUEL INTRODUCES HIS NEW ERA WITH THE RELEASE OF INFECTIOUS SINGLE‘I CAN DIE NOW’ OUT NOW VIA RECESS RECORDS / VIRGIN MUSIC GROUP AND GIANT MUSIC

POP-UP EVENT FRIDAY NIGHT AT LOS ANGELES' HOLLYWOOD FOREVER CEMETERY 

MUSIC VIDEO TO PREMIERE IN NEW YORK TIMES SQUARE TUESDAY ON MTV

Australian pop-sensation Ruel has shared his exhilarating new single ‘I Can Die Now’, available now via Recess Records / Virgin Music Group and Giant Music. Produced and Co-written by GRAMMY-nominated Julian Bunetta (Sabrina Carpenter, One Direction) along with Ammo (Beyoncé, Britney Spears), JKash (Charlie Puth, Dua Lipa), Mark Schick (Nessa Barrett, Benson Boone) and Ed Drewett (Niall Horan), ‘I Can Die Now” is a high-energy, emotionally charged pop anthem that captures the dizzying rush of falling head over heels in love. This track provides the very first taste of what’s to come from Ruel’s highly anticipated sophomore album coming late 2025, setting the stage for his bold and expansive new chapter.

Additionally, Ruel will accompany the release with the official music video this Tuesday July 22 - directed by sweetiepie (Neema Sadeghi + Ethan Frank) whose credits include Gracie Abrams, Role Model and Lizzy McAlpine. It will make its broadcast premiere at 1am NZ on MTV Live, MTVU, MTV Biggest Pop and on the Paramount Times Square billboards.

The song’s tongue-in-cheek, highly engaging campaign is centred around a fictional medical diagnosis called “Intense Conditional Desire Neurosis” (ICDN) Syndrome - the concept stems from the single’s surreal music video, which follows a love-struck, hospitalised Ruel slipping in and out of consciousness. Fans will be invited into this vivid world through immersive, interactive content and storytelling that brings the idea to life with humour and heart.

To celebrate the release, Ruel is hosting a special pop-up event tonight at LA’s iconic Hollywood Forever Cemetery, where he’ll give the first live performance of ‘I Can Die Now’ in the U.S. The song previously made its live debut during his Red Bull Symphonic shows in Sydney.

Ruel on the single: "I've been waiting for what seems like forever to get I Can Die Now out. I love the juxtaposition between the title and the theme and energy of the song - once you listen to it, you’ll know what I mean. On top of that, ICDN is the first taste of what my new album might be like…”

‘I Can Die Now’ was written during a session in Nashville and marks a defining moment in what’s been a breakthrough year for Ruel. After moving to Los Angeles and signing with Recess Records / Virgin Music Group (AU & NZ), and Giant Music (ROW), he tapped into a new wave of top-tier producers and songwriters, unlocking a bold new sound. The single captures the confidence and creative freedom driving this next chapter.

The track follows a packed 2024, which saw Ruel release his 4th EP and first covers project, ADAPTATIONS as well as taking to the stage for his first-ever live appearance at Lollapalooza Chicago, which was an undeniable audience highlight. This festival debut adds to his already standout list of global domination, having already racked up four sold-out world tours, a performance at Tyler, the Creator’s Camp Flog Gnaw and multiple guest appearances at Coachella, with artists such as SG Lewis and longtime collaborator Omar Apollo.

‘I Can Die Now’ introduces a more confident, playful Ruel while offering a first taste of the sound and spirit fans can expect moving forward. 

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