Education Policy | Post Primary | Preschool | Primary | Tertiary | Search

 

New Survey Asks How Māori Identity Shapes Financial Choices

New survey asks how Māori identity shapes financial choices

The largest ever survey of Māori financial attitudes is underway, with 100,000 questionnaires posted to people who indicated Māori descent on the electoral roll.

The Māori Identity and Financial Attitudes Study (MIFAS), Te Rangahau o Te Tuakiri Maori me Nga Waiaro a-Putea, will shed light on how Māori identity shapes financial choices and explore what success looks like from a Māori perspective. It is also available online and in te reo Māori.

“Cultural identity provides a set of rules and guidelines for living and is a very powerful driver of behaviour," says Dr Carla Houkamau, who is running the study with Associate Professor Manuka Henare and Professor Chris Sibley at the University of Auckland.

“Our earlier work on Māori identity has made it clear that for Māori to advance economically, and for policy to support that, we need to first understand cultural differences in what Māori value, their notions of wealth and security, and the possibilities they see are available to them as Māori.”

As Associate Dean Māori and Pacific Development at the Business School, Dr Houkamau is concerned that more Māori are not enrolling in commerce degrees.

“The Māori economy is an important and growing part of New Zealand’s economy and by 2040 Māori will be a significant proportion of our working-age population. I see so many opportunities in business and education positions with not enough graduates to full them.”

Historically, the Māori population has experienced worse social and economic outcomes than other New Zealanders, however Māori businesses and tribal enterprises are re-emerging as a significant force, in particular in the primary sector and by receiving Treaty settlements. Māori have significant opportunities for growth and contribution to the New Zealand economy.

Dr Houkamau: “This study is about planning for the future. If we do not have reliable data on the attitudes and opinions of a large group of Māori it makes it harder to develop Māori economic policy that is more responsive to the cultural and social realities of Māori communities.

“Māori are less likely to own their own home, tend to have less personal savings and are less likely to enrol in KiwiSaver. We want to know what kind of financial products and services may change this imbalance.”

In a previous study, Professor Sibley and Dr Houkamau showed that Māori hugely value relational wellbeing. It found that those who felt strong in their cultural identity were less likely to be enrolled in KiwiSaver and more likely to expect financial security in retirement. This, along with other research, shows that although Māori society has changed dramatically, some deeply held cultural beliefs around relational wellbeing remain.

The survey is part of a Marsden-funded project called “How Great Can We Be: Identity Leaders of the Māori Economic Renaissance” and grew out of another landmark survey by Dr Houkamau and Professor Sibley that measures Māori identity and cultural engagement.

Says Dr Houkamau, “We’ve treated this study differently from much of our other work by making sure there is a huge amount of information available for anyone who receives a survey or wants to complete the study online.”

Dr Houkamau is of Ngāti Kahungunu (Ngāti Kere) and Ngāti Porou (Te Whānau o Tuwhakairiora) descent. She and Dr Henare (Te Rarawa, Te Aupōuri, Ngāti Kuri) teach management and international business at the Business School, and Professor Sibley (Pākehā) is in the School of Psychology.


ENDS


© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Howard Davis: 1917's 1,000 Yard Stare

Sam Mendes has created a terrible and barbarous trek, one that we appreciate all the more for being catapulted right into the midst of this ear-splitting melee from the film's opening sequence. More>>


Floorball: NZ To Host World Cup Of Floorball In 2022

In a major coup for a minnow nation in the European-dominated sport of floorball, New Zealand has won the rights to host one of the sport’s marque international events. More>>

National Voyage Continues: Tuia 250 Ends

Tuia 250 has unleashed an unstoppable desire to keep moving forward and continue the kōrero about who we are, say the co-chairs of the Tuia 250 National Coordinating Committee, Dame Jenny Shipley and Hoturoa Barclay-Kerr. More>>

ALSO:

Te Papa: New Chief Executive From Its Own Staff

Courtney Johnston has been appointed as the new Chief Executive of Te Papa. Ms Johnston will take up the role in December 2019. Since its founding, Te Papa has had a dual leadership model, and as Tumu Whakarae|Chief Executive, Johnston will share the leadership with Kaihautū Dr Arapata Hakiwai. More>>

ALSO:

Over 150 Productions: NZ Fringe 2020 Has Launched

The upcoming festival will be held at 40 venues all over Wellington Region from 28 February to 21 March, and includes every genre possible—theatre, comedy, dance, music, clowning, cabaret, visual art, children’s shows and more! More>>

ALSO:

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 


 
  • Wellington
  • Christchurch
  • Auckland