News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 

NZMA welcomes DTCA decision


FROM: Dr John Adams, NZMA Chairman

DATE: 14 August, 2001

SUBJECT: NZMA welcomes DTCA decision

The New Zealand Medical Association welcomes the decision by Health Minister Annette King to tighten the rules for direct-to-consumer advertising (DTCA) of pharmaceuticals.

The NZMA supports the Government's decision to strengthen the rules and regulations for DTCA, while continuing with industry self-regulation.

"DTCA offers some benefits, such as educating people about medical conditions, and treatment options," said NZMA Chairman Dr John Adams. "But there is also a potential for it to damage the patient/doctor relationship. We have heard reports of doctors being pressured by patients wanting medicines they have seen advertised, when there is no clinical need for them."

Dr Adams said most pharmaceutical companies, and the advertising and publishing communities, have taken a responsible approach to the self-regulation of DTCA.

"But some advertisements, particularly on television, have been excessively dramatic and emotional in style, and were aimed at persuading a vulnerable group to approach their doctors, in order to get them to prescribe the product.

"We will be pleased if this is no longer allowed. Pharmaceutical companies must stay within the spirit of the regulations, and not continually test the boundaries."

The NZMA is keen to consult with the Ministry of Health about possible changes to DTCA.

ENDS

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 

Howard Davis: Charlotte Yates' Mansfield Project

Katherine Mansfield's vapid verses are of even less interest than her over-rated short stories, but Yates has risen to the challenge of producing a fascinating compilation album by a variety of musicians to accompany her poetry. More>>

Howard Davis: Dazed & Confused by Beats

Beats is both a coming-of-age tale and a romantic movie about endings, set to a nostalgic backdrop of the disappearing tail of the UK's illegal rave scene. More>>

Howard Davis: And The Oscar Goes To … Parasite

For its deliciously dark wit and genre-bending ingenuity, Bong Joon-ho's latest movie has just won four out of a potential six Academy Awards, including Best Screenplay and Director. Only ten foreign-language films have previously been nominated for Best Picture and none have won before. More>>


Howard Davis: 1917's 1,000 Yard Stare

Sam Mendes has created a terrible and barbarous trek, one that we appreciate all the more for being catapulted right into the midst of this ear-splitting melee from the film's opening sequence. More>>

 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 


 
  • Wellington
  • Christchurch
  • Auckland