News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Psychological manipulation is the new marketing

9 November 2005

Psychological manipulation is the new marketing

Who’s misleading? An industry that kills 4500 New Zealanders every year or an organisation that simply wants to bring the truth to the public.

In response to the new report, “Trust us: We’re Socially Responsible”, British American Tobacco New Zealand has lashed out claiming that they are “very transparent and open”.

The BATNZ spokesperson comments that they will be happy to sit down and “discuss the issues”

If BATNZ is as transparent as they say they are, we challenge them to give us “transparent and open” answers.

1. How much profit did they make over the past 10 years through the illegal sale of cigarettes to youth? What do they do with this illegally gained profit? 2. If BATNZ is so concerned about the health of their customers, why are they promoting their products by paying dairies for colourful and prominent cigarette displays? 3. In page 15 of BATNZ 2003 Social Report they say “We share the desire of the public health community to reduce the health impact of smoking, and are committed to working with others to do that.” Why then are they not supporting the public health community on tobacco control strategies like taxation, regulation, and picture warnings that have been proven to work?

With the banning of tobacco advertising and sponsorship, tobacco regulations and the Smokefree Environments Act, on the surface it might seem to the general public that enough has been done. But reading between the lines, the tobacco industry’s latest tactic is to use subtle manipulative language to promote their products. Our role is to make sure that New Zealand businesses, media and the general public are well informed about the tobacco industry’s activities in New Zealand.

BATNZ claims that “It is misleading and defamatory to accuse BAT of playing word games.” Most of the words in this press release have been taken from the BATNZ reports.

ASH challenges BATNZ to give “transparent and open” answers to the media and the New Zealand public about these vital issues.


© Scoop Media

Culture Headlines | Health Headlines | Education Headlines


Howard Davis: Joel Coen's Monochromatic Macbeth

The Bard of Avon may well be smirking up the sleeves of his lace doublet at the irony of Will Smith's Oscar debacle, but now that the initial furore has dissipated, it's worth revisiting the movie for which Denzel Washington was also nominated. More>>

Howard Davis: Kenneth Branagh’s Black & White Belfast

Branagh has assembled a wonderful cast, including Ciarán Hinds, a gently formidable actor who well deserves his Oscar nomination, and Judi Dench, who steals every scene she’s in. More>>

Howard Davis: Dennis Villeneuve’s Dune - A Brief History

So many elements of Herbert’s novel have since become tropes of popular SciFi that Villeneuve’s film sometimes seems deceptively derivative. What makes all this nonsense essential viewing is his astonishing visual sensibility. More>>

Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which has been republished by Te Papa press. More>>



  • Wellington
  • Christchurch
  • Auckland