News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search

 

Tobacco company defiles Maori name and imagery

Tobacco company defiles Maori name and imagery

International tobacco company Philip Morris has outraged the Maori Smokefree Coalition by calling one of its cigarette brands “Maori mix”. The packet (see jpeg attached) features the word Maori, and a quasi Maori design. The back of the packet features a map of New Zealand.

“I’m gob-smacked,” Shane Bradbrook from Te Reo Marama said today. “How dare they use our precious name to sell a product that kills millions of indigenous people all over the world.”

The Maori brand is marketed by Philip Morris in Israel. A New Zealander living in Israel notified Te Reo Marama about the new line of cigarettes, and brought a packet home with her.

“This young woman is pakeha New Zealander and smoker, so I’m really impressed that she took the initiative to let us know what was going on.”

Te Reo Marama believes the brand should be taken off the market.

“It’s appalling and we are talking to legal experts about what actions we can take.”

Te Reo Marama is taking a more aggressive response with its communications with hard hitting advertising, which commenced in Mana magazine this month.

“We want all New Zealander to know about the devastating impact that tobacco has on iwi Maori.”

Ends

© Scoop Media

 
 
 
Culture Headlines | Health Headlines | Education Headlines

 


Howard Davis: Joel Coen's Monochromatic Macbeth

The Bard of Avon may well be smirking up the sleeves of his lace doublet at the irony of Will Smith's Oscar debacle, but now that the initial furore has dissipated, it's worth revisiting the movie for which Denzel Washington was also nominated. More>>

Howard Davis: Kenneth Branagh’s Black & White Belfast

Branagh has assembled a wonderful cast, including Ciarán Hinds, a gently formidable actor who well deserves his Oscar nomination, and Judi Dench, who steals every scene she’s in. More>>


Howard Davis: Dennis Villeneuve’s Dune - A Brief History

So many elements of Herbert’s novel have since become tropes of popular SciFi that Villeneuve’s film sometimes seems deceptively derivative. What makes all this nonsense essential viewing is his astonishing visual sensibility. More>>


Howard Davis: Jill Trevelyan's Rita Angus

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan's acclaimed and revelatory biography, which has been republished by Te Papa press. More>>

 
 
 
 
 
 

LATEST HEADLINES

  • CULTURE
  • HEALTH
  • EDUCATION
 
 
  • Wellington
  • Christchurch
  • Auckland