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New Designers Complete Supergroup for 2007 Tees

MEDIA RELEASE
Wednesday 6 December, 2006


Two New Designers Complete Supergroup for 2007 Glassons BCRT T-Shirts

Two fresh faces making a big noise in Kiwi fashion join the cast of leading New Zealand designers supporting the 2007 Glassons BCRT T-shirt campaign.

Ruby’s Elizabeth Shand and Cybèle Wiren from Cybèle are to design two of this year’s seven t-shirt designs, each reflecting the campaign’s theme ‘Kiss Off Breast Cancer’.

The newcomers join fashionistas Karen Walker, Kate Sylvester, Zambesi, Trelise Cooper and Huffer who are lending their considerable talents to the campaign for the third consecutive year.

We’re delighted to be working again with the nation’s leading names – and to welcome Ruby and Cybèle onboard,” says Glassons Managing Director Di Humphries. “We’re sure to see some stunning new designs from these two young, up and coming New Zealand designers who we believe are a perfect fit for Glassons.”

“More importantly, for the first time in the campaign’s five year history, we have seven top designers helping us to raise money for breast cancer research.”

This year’s range of t-shirts, which for the first time also includes muscle-back singlets, go on sale nationwide through Glassons stores on 1 February 2007. Both the t-shirts and muscle-back singlets will be sold for just $29.99 – with Glassons donating $10 from every sale to The Breast Cancer Research Trust (BCRT).

Thanks to the support of Kiwi women who dug deep to purchase a Glassons BCRT t-shirt earlier this year, the Breast Cancer Research Trust was able to award two vital grants to advance breast cancer research in New Zealand.

Industrial Research Ltd’s Senior Scientist, Dr Ray Simpkin, received $250,000 to further research into the use of radar scanning for early detection of breast cancer. Currently, mammograms fail to detect 20 percent of breast cancers. Senior Lecturer at Otago University, Dr Rhonda Rosengren, received a further $133,000 to advance research into the use of hormones to control growth of breast cancer cells.


New Zealand has one of the world’s highest rates of breast cancer with the disease affecting one in every ten women and claiming more than 620 lives every year.

ENDS

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