Play Your Part in the Fight Against Breast Cancer

Media Release 1st September 2008

The Pink Army Needs YOU!

Play Your Part in the Fight Against Breast Cancer

Breast Cancer Awareness Month is less than a month away and The New Zealand Breast Cancer Foundation is on a mission to recruit more than 6,000 volunteers to join the Pink Army.

The Pink Army is the nation-wide group of dedicated volunteer collectors who are the driving force behind Pink Ribbon Day, the Foundation’s major fundraising event.

Each year more and more New Zealanders dust off their feather boa’s, don pink wigs and head out on to the streets selling pink ribbons and having a great time while they’re at it. Creative costumes, fantastic displays and amazing enthusiasm from volunteers adds to the colour of the day and drives pink ribbon sales.

This year Pink Ribbon Day will be held on Friday 10th October and the Foundation is calling on all New Zealanders to join together to create the biggest, brightest Pink Army yet! With one in nine New Zealand women diagnosed with breast cancer, breast cancer affects us all. Pink Army volunteers come from all walks of life but are unified in their mission - to raise much needed funding for breast cancer awareness, education, support and research. Volunteers can opt to collect for a few hours, or longer, and can also join up as team leaders or area coordinators.

The Foundation’s Executive Trustee, Heather Shotter is overwhelmed each year by the number of people who volunteer for the Pink Army. “The support we receive from across the country is truly inspirational. Our Pink Army volunteers are essential to the success of Pink Ribbon Day, Breast Cancer Awareness Month on the Foundation’s activities throughout the year,” she says.

“The more people we have on the streets collecting on Pink Ribbon Day, the more money will be raised for breast cancer initiatives,” she adds.

Whether you have been directed affected by breast cancer or just want to help improve the wellbeing of New Zealand women, join one of the country’s biggest volunteer movements and play your part in the fight against breast cancer.

To join the Pink Army please phone TelstraClear tollfree 0508 105 105

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