Kiwis "Put Their Pinnies On" For Pink Ribbon Breakfast Month

News Release May 1, 2013
 
Kiwis "Put Their Pinnies On" For Pink Ribbon Breakfast Month

May is Pink Ribbon Breakfast month, when New Zealanders get together for a slap-up breakfast with their friends or colleagues, and raise funds for the New Zealand Breast Cancer Foundation. This year’s Pink Ribbon Breakfast campaign is fronted by TV foodie and author Peta Mathias – Peta is urging Kiwis to “put their pinnies on” and invite their friends for breakfast.
 
Last year, more than 1200 breakfasts took place around the country during May, raising $500,000. This year the NZ Breast Cancer Foundation hopes New Zealanders will host more than 1500 breakfasts.
 
Proceeds from this year’s Pink Ribbon Breakfast campaign will help support women with breast cancer, including post-surgery rehabilitation programmes, practical and therapeutic services for those living with secondary cancer, and a new support helpline.
 
Peta Mathias’s support for the campaign was inspired by a friend’s recent breast cancer diagnosis, and by her memories of working with breast cancer patients in her time as a registered nurse. “Sharing food is a way of showing love,” she says. “A get-together over food is the perfect occasion to fundraise, because you’re having fun and you understand that it is love and generosity that make the world go round.”
 
“Hosting your own Pink Ribbon Breakfast will help us to help women who are either recovering from breast cancer or living with it,” says Van Henderson, chief executive of the NZ Breast Cancer Foundation. “We rely entirely on the goodwill of New Zealanders to make these programmes happen.”
 
Breakfast hosts receive a toolkit to help them plan and run their breakfasts. For more information, or to register to host a breakfast, visit  www.pinkribbonbreakfast.co.nz
 
Attached are Peta Mathias’s Baked Beans recipe, along with hi-res versions of the following:
             
The 2013 Pink Ribbon Breakfast campaign is generously supported by Kellogg’s Special K.         
 
About breast cancer in New Zealand

More than 2800 women will be diagnosed with breast cancer this year in New Zealand – that’s seven women a day.
-          90-95% of women who are diagnosed with breast cancer have no family history of the disease
-          Around 370 NZ women in the pre-screening age group of 20-44 will be diagnosed with breast cancer this year – that’s one woman a day
-          More than 600 women will die of breast cancer this year – about the size of a large primary school.
-          The New Zealand Breast Cancer Foundation recommends yearly breast screening mammograms for women 40-49 years of age, and every two years from age 50
-          The New Zealand Breast Cancer Foundation’s mission is to prevent New Zealanders developing and dying from Breast Cancer and to support those with the disease. 

ENDS

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