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Father's Day: Men’s Health Is No Joking Matter

Father's Day: Men’s Health Is No Joking Matter

Men’s Health is continuing their cheeky advertisements with a Father’s Day campaign - the aim of reminding men they need to ‘start talking about their health’. Their latest marketing campaign, created by Leah Royden and Glen Drake from the Image Centre Group, is cleverly designed around ‘Dad Jokes’.

Chairman of Men’s Health, Phil Clemas says all jokes aside there is a serious message to the campaign.

“We know men regularly put off going to the doctor, going only when something is wrong. Unfortunately men often think it’s an easier option to ignore a problem, which can often make their situation worse. By choosing a pivotal day like Father’s Day to create awareness, we hope we will encourage men to choose this time of year to book a heath check up, and do so on an annual basis.”

With six out of the leading ten causes of male deaths in New Zealand* being heart disease, stroke, lung cancer, bowel cancer, diabetes and prostate cancer, Clemas is quick to point out health checks can pick up early indications of many of these health conditions.
“We are notorious for not discussing problems that are going on with our health, mainly out of fear. The statistics regarding the health of men are getting worse and now we’re in a situation where every three hours a New Zealand male dies of preventable causes and if diagnosed in their early stages can be easily treated. It’s time to start talking about our health.”

Royden says the latest Men’s Health advertisement continues on the tradition of encouraging men really think about their health.

“We want to get men talking and raising awareness about their health and what better time than Father’s Day. We all want to be around for our children so the campaign is designed for men to stop and think about their own situation and ask themselves the question - when was the last time I went to a doctor?”

Clemas adds by using the ‘family angle’, we are also appealing to women.

“It is also important to encourage all the men in our lives - partners, fathers, brothers and uncles to book in for an annual health check . Any conversation about men’s health will mean this campaign is a success.”

The posters can be found on billsticker sites nationwide with billboards located in Eden Terrace, Penrose and at digital billboards sites in Auckland Airport.

If sharing the advertisement on social media the hashtag is #MenStartTalking

For more information go to or go and see your doctor


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