Top Scoops

Book Reviews | Gordon Campbell | Scoop News | Wellington Scoop | Community Scoop | Search

 

Do Miracles Still Happen In Australia?

Media Flash
A Special Edition
Tuesday, November 14, 2000
(Normal Transmissions Resume Later This Week)
Published by Ash Long. Phone/Fax: 1-800 231 311.
E-Mail: mediaflash@yahoo.com

------------------------------------

My Most-Important Editorial ... For You

More than 6400 people receive Media Flash every week. I prepare it and send it, free of charge, with the aim of presenting to you the latest news within our very competitive media industry, earning a few dollars from the paid advertisements.

It's no fortune, but it is probably one of the few online businesses in the world that actually runs at a small profit!

There will be many of our 6400 who may giggle in delight at what they may regard as what they see in this editorial as an ultimate surrender. Let them mock.

There will be a handful who feel empathy with the very real story being related ... and there will be just a few who will truly know what I'm talking about, and the question that comes with it.

This question is for You.

The Truth, The Whole Truth, and Nothing But The Truth

Since Media Flash started, I have tried to present the absolute truth about our media craft. This weekly newsletter is about the foibles, successes and failures of the people working within the Australian media - a people who delight in applying the blowtorch to all others.

In providing such full disclosure, I have been obliged to peel the masking layers from my own veneer.

In our weekly columns, I've told you about my own business and personal failures.

Shame, Ash, Shame

After leaving a successful senior executive's post at Melbourne's Leader Newspapers in 1983, I went on to be Managing Director at Victorian Media Corporation - a company that failed gloriously just 18 months later.

Put simply, we weren't very good at it. Total debts were more than $350,000, and of the nine partners, only two (my wife Fleur and me) stayed around to face the music in repaying the debts.

Our company had been encouraged by the money lending operation (charging more than 48 per cent per annum) to furnish 27 dud invoices. This led me, and only me, to be placed on a 12-month good behavior bond more than a decade ago.

The Recession We Had To Have

In 1985, I voluntarily put our family home and cars up for auction, with all the proceeds going to re-pay the creditors of the company. For the next nine years, Fleur and I each worked seven-days-a-week, to re-pay more than 90 per cent of all the remaining moneys owed.

Then came Paul Keating's 'recession we had to have'.

Only people who have lived in a country district will understand what happened next. We ran a small weekly country newspaper, and ended up funding the many small family tradespeople who could not afford to pay for their ads over the hard times.

We ended up with a town ledger of $110,000 owing to us ... and no option but to sell a profitable company, with every cent to pay out the remaining debts.

Blowing The Whistle

By 1995, we had returned to Melbourne, to start a small local paper operation.

Within a couple of years, this expanded to TV and radio production ... only to suddenly call it quits as a whistleblower-of-sorts in the 'cash-for-comment' enquiry.

Blowing people out of the water meant blowing ourselves out of the water too. It also meant bankruptcy, and the 'establishment' closing its doors on us.

Our Troubles ... And An Opportunity

The Ash Long bank is now running on empty. In fact, about $85,000 in debt (including GST). We have a small business - two successful TV programs, this online E-newspaper, and other odd jobs - that have a track record of being quite successful. But, after 17 years in small business, we have simply run out of chips.

One motivational book encourages us: 'Don't Keep Your Troubles To Yourself'.

And with that faith, but perhaps commercially unwisely, I open myself to you ... warts and all.

Successes

My 30-year media career includes achieving the best, and working with the best.

I have been a Senior Executive with a large company. I have been the successful proprietor of a newspaper company over a 10-year period. I rescued a 112,000-circulation newspaper - which had been losing $20,000 a week for that company - back it back into profit. I was named Winner of Victoria's Best Local Reporting Award. I have fostered many careers. For community works, others awarded me with as a Rotary International Paul Harris Fellow.

There are thousands of favors that I now seek to call in.

My Vision: Putting My Difficulties To Work

With all these knocks; having voluntarily sold all our assets; having been Bankrupted by my own application; I still have a faith to practise, encourage and foster honest media in the Australian community.

I am energetic, talented, visionary, able, skilled, loyal, honest and hard-working.

But will that be enough?

A Final Question

I reckon I am a good enough family and community man, keen and eager to do the right thing.

But, at just 44, this week brings with it the danger, of being put on Australia's media scrap-heap forever.

What a waste of a man - and the enormous media experience that accompanies!

So this letter blindly seeks a few good folk to help me with my endeavours.

I am trying to raise $85,000 - either by repayable loans or gifts - by 5pm this Wednesday. Otherwise I'm being put out of the picture.

I will use these funds to re-pay all outstanding debts and taxes, and get on with the business of honest media. I will re-pay these loans and gifts (whether directly, or to charities) as quickly as I can.

You will receive a receipt promptly.

Will you help me please - if you can?

(Yes, I'll do interviews if you think it might help. But please bear in mind that I'm nervously exhausted and that my wife has just had MRI brain scans)

Ash Long, 30 Glen Gully Road, Eltham, Vic. 3095

Telephone/Fax: 1-800 231 311

Mobile: 0417 123 094

E-Mail: mediaflash@yahoo.com (Yes I expect plenty of abuse from the idiots)

Bank Deposit: Please Deposit Funds Directly by 5pm Wednesday To 'Ash Long'

Westpac-Bank of Melbourne, Eltham (Victoria)

033-091, 19-9940


© Scoop Media

 
 
 
Top Scoops Headlines

 


Ian Powell: Are we happy living in Handy's Age of Unreason?

On 19 June the Sunday Star Times published my column on the relationship between the Labour government’s stewardship of Aotearoa New Zealand’s health system and the outcome of the next general election expected to be around September-October 2023: Is the health system an electoral sword of Damocles for Labour... More>>


The First Attack On The Independents: Albanese Hobbles The Crossbench
It did not take long for the new Australian Labor government to flex its muscle foolishly in response to the large crossbench of independents and small party members of Parliament. Despite promising a new age of transparency and accountability after the election of May 21, one of the first notable acts of the Albanese government was to attack the very people who gave voice to that movement. Dangerously, old party rule, however slim, is again found boneheaded and wanting... More>>


Binoy Kampmark: Predictable Monstrosities: Priti Patel Approves Assange’s Extradition
The only shock about the UK Home Secretary’s decision regarding Julian Assange was that it did not come sooner. In April, Chief Magistrate Senior District Judge Paul Goldspring expressed the view that he was “duty-bound” to send the case to Priti Patel to decide on whether to extradite the WikiLeaks founder to the United States to face 18 charges, 17 grafted from the US Espionage Act of 1917... More>>


Dunne Speaks: Roe V. Wade Blindsides National

Momentum is everything in politics, but it is very fragile. There are times when unexpected actions can produce big shifts and changes in the political landscape. In 2017, for example, the Labour Party appeared headed for another hefty defeat in that year’s election until the abrupt decision of its then leader to step aside just weeks before the election. That decision changed the political landscape and set in train the events which led to Labour being anointed by New Zealand First to form a coalition government just a few weeks later... More>>

Digitl: Infrastructure Commission wants digital strategy
Earlier this month Te Waihanga, New Zealand’s infrastructure commission, tabled its first Infrastructure Strategy: Rautaki Hanganga o Aotearoa. Te Waihanga describes its document as a road map for a thriving New Zealand... More>>


Binoy Kampmark: Leaking For Roe V Wade
The US Supreme Court Chief Justice was furious. For the first time in history, the raw judicial process of one of the most powerful, and opaque arms of government, had been exposed via media – at least in preliminary form. It resembled, in no negligible way, the publication by WikiLeaks of various drafts of the Trans-Pacific Partnership... More>>