Top Scoops

Book Reviews | Gordon Campbell | Scoop News | Wellington Scoop | Community Scoop | Search

 

SCOOP ADVISORY: N-ads - polite web ads that grab

New Media company ‘Oktobor’ has developed a rich media web-advertising concept that is being trialed in the Culture and Science sections of SCOOP. (See...
SCIENCE AND TECHNOLOGY SECTION and CULTURE SECTION.)

As users surf these sections, they will receive a dynamic and brief flash animation showing a new direction for web advertising.

Readers will need to view at least two items in these sections before they will view the N-ad.

In the Scoop trial, the n-ads are delivered only to users using the Internet Explorer 5 browser, while other users see only the main site content; future n-ad installations will be accessible to other browsers.

The rich media technology was created by Oktobor to allow advertisers to use larger, more creative online advertising while assuring Web publishers no degradation in their users’ experience. For users, the net ads (n-ads) are an alternative to traditional web ads, but are designed to be as non-intrusive as possible, appearing only when the user is in transition ‘between’ pages. N-ads are preloaded and cached in advance to minimize delays, and so that they can deliver particularly “rich” content while pre-loading or buffering proceeding content.

Scoop is trialing the concept to get reaction from users, and to showcase the possibilities for the concept to potential advertisers and other portals.

N-ads are different from other Internet advertising concepts (such as banners, buttons and interstitials) because they appear in the same browser window during transitions “between” pages. This means that the n-ad appears while the user is waiting for the next page to complete its downloading, so it is not as intrusive as a pop-up window.

The n-ad content can be tailored for specific sections, and the number of n-ads people receive can be adjusted by the site. For those people wanting more information about the product or service on offer, they can simply click-through on the follow-up banner on the next page.

Oktobor and Scoop believe that the success of this concept will depend on having appropriately placed, dynamic content that is relevant to or of interest to users. N-ads will be brief, spaced appropriately so the user doesn’t get too many, and will offer a unique and compelling web experience.

For more information on N-ads please contact Gillian Vosper at Oktobor on 04 385 0185 or Alastair Thompson on 021 707044. Please email feedback to nads@scoop.co.nz

© Scoop Media

 
 
 
Top Scoops Headlines

 

Fatuous Defence: Australia’s Guided Missile Plans

Even in times of pandemic crises, some things never change. While Australia gurgles and bumbles slowly with its COVID-19 vaccine rollout, there are other priorities at stake. Threat inflators are receiving much interest in defence, and the media ... More>>

Richard S. Ehrlich: Cambodia's Hun Sen Feels Politically Vaccinated

BANGKOK, Thailand -- When Cambodian Prime Minister Hun Sen received his AstraZeneca vaccination shot, he suddenly felt invulnerable and vowed to rule indefinitely. Hun Sen is already one of the world's longest ruling prime ministers, confident his successor ... More>>

Reese Erlich: Foreign Correspondent: My Final Column?

I’m dying. It’s not easy to write these words. But it’s true. More>>

Binoy Kampmark: Brawling Over Vaccines: Export Bans And The EU’s Bungled Rollout
The European Union has been keeping up appearances in encouraging the equitable distribution of vaccines to combat SARS-CoV-2 and its disease, COVID-19. Numerous statements speak to the need to back the COVAX scheme, to ensure equity and that no one state misses out... More>>

Jennifer S. Hunt: Trump Evades Conviction Again As Republicans Opt For Self-Preservation

By Jennifer S. Hunt Lecturer in Security Studies, Australian National University Twice-impeached former US President Donald Trump has evaded conviction once more. On the fourth day of the impeachment trial, the Senate verdict is in . Voting guilty: ... More>>

Binoy Kampmark: Let The Investigation Begin: The International Criminal Court, Israel And The Palestinian Territories

International tribunals tend to be praised, in principle, by those they avoid investigating. Once interest shifts to those parties, such bodies become the subject of accusations: bias, politicisation, crude arbitrariness. The United States, whose legal and political ... More>>