Scoop has an Ethical Paywall
HOW SHARP? - Blind To Change
You're walking across a college campus when a stranger asks you for directions. While you're talking to him, two men pass between you carrying a wooden door. They move on and you carry on describing the route. When Daniel Simons, a psychologist at Harvard University, and his colleague Daniel Levin of Kent State University in Ohio did this experiment they found that fully 50 per cent of those who took part failed to notice that the man who asked them for directions walked off behind the door and was replaced by someone else. Far from logging every detail of a visual scene, Laura Spinney finds out that we actually see far less than we think we do.
LINK: http://www.newscientist.com/nlc/1118/blind.html
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Alastair Thompson
Scoop Publisher
Alastair Thompson is the co-founder of Scoop. He is of Scottish and Irish extraction and from Wellington, New Zealand. Alastair has 24 years experience in the media, at the Dominion, National Business Review, North & South magazine, Straight Furrow newspaper and online since 1997. He is the winner of several journalism awards for business and investigative work.
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